Figment Design

Category: creativity

  • Our New Website

    Our New Website

    Our New Website

    Development

    Not unlike other agencies, we prioritize client projects — website redesigns, promotional videos, banner ads, etc. — over internal ones. There are deadlines, copy changes, last-minute requests, and many other tasks that pop up. As a result, our website was put on the back burner, and was overdue for a redesign. A site should be updated every two to three years, and we were well past that time period. With that in mind, we set out to refine, condense, and streamline the content of our website.

    Read on to learn more about our process and journey from concept to launch.

    Design and Production

    The first step was to choose a theme, or the overall look of the site. This includes the homepage, sub or interior pages, contact forms, color scheme, and other components. Our talented creative team kept those things in mind while considering UX and UI. We also needed to account for SEO and mobile/tablet friendliness.

    We build all of our websites in WordPress, as for the most part, it meet the overall needs of business websites. From functionality to user friendliness, WordPress is unmatched by any other CMS (content management system).

    Mobile Web Design

    Launch

    Before and after launch, the new site went through a rigorous QA process to ensure there were no errors such as 404 errors (broken pages), missing meta data (bad for SEO), usability issues on tablet or mobile, contact forms were functioning, and that the site worked properly in general.

    There’s nothing worse than launching a new website only to learn there are issues with it. Even minor things like social links working (and opening in a new tab), external links functioning, etc., are important. To avoid those situations, we take pre-launch and post launch quality control measures very seriously.

    Do You Need a New Site?

    Are you due for a new site? If you look at website, and the impression you get is that it’s a bit dated, or doesn’t work so well, then the answer is yes.

    Ask yourself these questions:

    1. Does my site look good and work well on a smartphone or tablet?
    2. Is my site easy to use and navigate?
    3. If I was a client, and needed a quote, or other information, could I find it?
    4. Does my site look as good or better than my competitors?
    5. Do I receive as many leads as I would like?
    6. Does my site have good content?

    If you answered “no” to at least one or two of these questions, you might be due for a new website. And it doesn’t have to be a protracted and costly endeavor. We do our best to produce quality results in a timely manner at an affordable price.

    Get Started Today

    We have over 23 years’ experience in all things marketing, and would be happy to provide you with a FREE evaluation and consultation. You have nothing to lose and everything to gain. At a minimum, you’ll walk away with a better understanding of how you can improve your website and drum up new business.

    Please contact us by calling 305-593-7488 or shooting us an email.

  • Don't Let Your Creativity Die

    Don't Let Your Creativity Die

    Group Brainstorming

    Technology has brought out different qualities in people. For the advertising industry, it has provided the potential for great, revolutionary creativity. However, technology will not live up to its potential until it is thought of less like televisions and more like paintbrushes.

    Designers see computer screens not simply as information machines, but also as a new medium for innovative design and expression. The more we learn about our technological abilities, the more imaginative we become.

    Every person is neurologically capable of creativity; but only some keep this creativity active while others unconsciously keep it dormant. In this modern era of technology, it is just as easy to turn off the brain and absorb the entertaining value of technology rather than utilize it toward building our artistic imagination.

    Here are a few tips toward keeping creative juices flowing:

    1. Collect things that inspire you.
      Sometimes you’re in a rut. Whether it is in the middle of the creative process or just a bad day at work, a collection of different things can bring out a positive and creative disposition in you. If you aren’t a hoarder, then the Internet is a place of limitless exploration and can bring your inspiration.
    1. Never stop brainstorming.
      It always helps to pick up some relevant reading material or watch some tutorials online. By conducting research and putting your mind to work, you increase your own capabilities and knowledge. Sometimes by brainstorming ideas for other projects, you can reach a breakthrough for the one giving you trouble.
    1. Brainstorm in groups.
      Creative people need peers to bounce their ideas off of. By supporting those around you, you create positive synergy with people who have similar goals and issues. With this fresh energy, you will emerge inspired and someone will probably give you a great creative solution that keeps your spark going.
    1. Create in another discipline.
      Switch it up! Try a new outlet for self-expression and experimentation. To stay creative, you must awaken different parts of your brain. Balance some mental projects (writing) with hands-on (crafting). When new neural connections are formed, you have more material for your subconscious to access when you’re trying to find your creativity.
    1. Remember that creativity cannot be forced.
      Accept that moments of non-productivity will happen. Creativity requires a period of gestation; allow your ideas to brew and take form with time. Imagine. Dream. Aspire. These are the ingredients to manifest your inner creativity.