Category: print & graphic design

Looking For A Better Balance Between Direct And OTA Booking?

Complete Resort Packages – Figment Design
Looking For A Better Balance Between Direct And OTA Booking?

Looking For A Better Balance Between Direct And OTA Bookings? There’s no magic button that suddenly opens the floodgates to direct bookings. And while your striving to earn more direct bookings, how do you keep your market share of OTA business. Find out how we can help you adjust your revenue scale in a more favorable balance. COMPLETE RESORT PACKAGES, WEB/ONLINE PACKAGES, CREATIVE/BRANDING PACKAGES. Find Out More

We Truly are a FULL Service Agency. At Figment Design we realize that clients are our partners and that we are an extension of their sales and marketing team. As a creative agency and marketing agency, we don’t just produce the work and walk away, we care about the results for our clients, and we work hard to ensure the results generate business.Whether it’s to develop your brand through new and exciting creative design, or to develop effective media campaigns that reach the right target, Located in Miami, FL (Coconut Grove) The Figment Design has a team that will focus on you and meet your needs. We pride ourselves in being hands on. This is an advertising agency that will actually listen to your needs, work diligently in collaboration with you, your thoughts, ideas and concerns, with the ultimate goal of generating powerful results. Though services are expansive and cover a lot of ground within this industry, the professionals at Figment have been working in their respective fields for many years successfully and can easily navigate our clients/partners through the various aspects of the advertising process. We are a full service agency offering all services from Creative Development to final production… we are A Creative Powerhouse. We offer our expertise in all aspects of advertising including: graphic design, web design, full service printing, direct mail, brochures, fulfillment and distribution. Additionally, we proudly offer photography, media planning and buying, promotional items, vehicle wraps and trade-show displays. And with an industry that is always changing and making technological advances, additional services are being added every day in order to better service our clients and their needs. (FIG-muh-nt) a mere mental invention, a creative imagination… isn’t this where advertising and marketing starts. We are the Creative Powerhouse that will take the time to learn your business and your competition, we then develop a business identity wrapped around you… and then the fun begins. Our creative team goes to work making you stand out from your competition. Once that is done, then the strategic thinking comes in and our marketing team figures out where your creative will earn you the best ROI. What is it worth if it doesn’t get to the right people and why waste money on the wrong people. We provide all services from start to finish, creative, web, marketing strategies, media buying and placement, even fulfillment and direct mail. Executive Offices – Coconut Grove (Miami, FL). Production – Doral, FL

May 6, 2015

Advertising
What is Advertising, really?

Advertising is a form of communication for marketing and used to encourage or persuade your audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new advertising media such as blogs, websites, banner ads, PPC or text messages.

Commercial advertisers often seek to generate increased consumption of their products or services through “branding” and brand building, which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies.

Figment Design, an Advertising Agency located in the heart of Coconut Grove (Miami) – We love what we do and it shows in our work and our dedication.

At Figment Design we realize that clients are our partners and that we are an extension of their internal sales and Marketing & Advertising team. As a creative advertising agency, we don’t just produce the work and walk away, we care about the results for our clients, and we work hard to ensure the results generate business both local and online.

Whether it’s to develop your brand through new and exciting creative design, web design, internet advertising, conventional advertising or to develop effective media campaigns that reach the right target, Figment Design has a team that will focus on you and meet your needs. We pride ourselves in being hands on. This is a professional advertising agency that will actually listen to your advertising, marketing and website needs, work diligently in collaboration with you, your thoughts, ideas and concerns, with the ultimate goal of generating powerful results both online and using conventional methods. We work with all local business in florida both large and small customers as well as national and international clients for their advertising, creative and marketing needs.

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We Truly are a FULL Service Advertising Agency that specializes in Design, Branding & Marketing

We offer our expertise in all aspects of advertising

Though our advertising, marketing and design services are expansive and cover a lot of ground within this industry, the professionals at Figment Design (Coconut Grove), Miami Advertising Agency have been working in their respective fields for many years successfully and can easily navigate our clients/partners through the various aspects of the advertising / marketing / design process.

We offer our advertising, marketing and design expertise in all aspects of advertising including: graphic design, web design, website development, wordpress development, wordpress design, online advertising, web marketing, full service printing, direct mail, brochures, fulfillment and distribution. Additionally, we proudly offer photography, aerial photography & video, media planning and buying, promotional items, vehicle wraps and trade-show displays. With an industry that is always changing and making technological advances, additional services are being added every day in order to better service our clients and their advertising, marketing and design needs.

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SERVICES

We Truly are a FULL Service Agency Though services are expansive and cover a lot of ground within this industry, the professionals at Figment have been working in their respective fields for many years successfully and can easily navigate our clients/partners through the various aspects of the advertising process. We offer our expertise in all aspects of advertising including: graphic design, web design, full service printing, direct mail, brochures, fulfillment and distribution. Additionally, we proudly offer photography, media planning and buying, promotional items, vehicle wraps and tradeshow displays. And with an industry that is always changing and making technological advances, additional services are being added every day in order to better service our clients and their needs. [/wc_column][/wc_row] [/cudazi_tab] [cudazi_tab title=’Media’] [wc_row][wc_column size=”one-half” position=”first”] [/wc_column][wc_column size=”one-half” position=”last”]

MEDIA • MARKETING

Your brand and message may be great…but who is seeing it? No matter how good your message is, if it doesn’t get in front of the right audience, then it is just a waste. Our CEO likes to say, “don’t advertise a pork chop sale to the pigs, advertise it to the pig farmers!” We not only focus on your message, but that its getting to the audience that will respond and be interested. The days of throwing mud at the side of the building and seeing what sticks is gone, now it is all about the ROI. Let us show you what our media department can do for you: research, planning, placement and management. Click here for more about Media Marketing [/wc_column][/wc_row] [/cudazi_tab] [cudazi_tab title=’Brand’] [wc_row][wc_column size=”one-half” position=”first”] [/wc_column][wc_column size=”one-half” position=”last”]

BRAND

Who Are you?…Really!! If your branding is not consistent, then how are your customers going to recognize you in a sea of competition. You have to know who you are, before you decide what you look like. If you need help with branding, we have a team of professionals ready to create a new brand or re-brand what you have. Let us show you a look that says who you are; we can help you find yourself, or re-define yourself. Click here for more about Branding [/wc_column][/wc_row] [/cudazi_tab] [cudazi_tab title=’Print’] [wc_row][wc_column size=”one-half” position=”first”] [/wc_column][wc_column size=”one-half” position=”last”]

PRINT

Yes, we still print on that white stuff… Even though the industry has changed; printing has also evolved and now there are new papers, new inks and different types of specialized printing styles. With so many different types of printing, it’s always reassuring that your agency knows the methods inside and out. We not only understand it, we specialize in it. From Sheet Fed, to Web, to large format, to shirts and promotional items…it all falls under printing. So let us work with you on your next project and show you the difference. Click here for more about Print [/wc_column][/wc_row] [/cudazi_tab] [cudazi_tab title=’Web’] [wc_row][wc_column size=”one-half” position=”first”] [/wc_column][wc_column size=”one-half” position=”last”]

WEB

Everyone is using it…even you! No matter what you do, it seems that somehow or someway you have to use the internet. The first thing you do to “check something out” is to look them up on the web. Make sure that your web presence is searchable, but then make sure your future clients are just as comfortable on your site as they would in your lobby. Make your site inviting. Figment has your solution; from initial design, development, programming, mobile devices and much more. Click here for more about Web [/wc_column][/wc_row] [/cudazi_tab] [cudazi_tab title=’Photography’] [wc_row][wc_column size=”one-half” position=”first”] [/wc_column][wc_column size=”one-half” position=”last”]

PHOTOGRAPHY

A picture is worth a 1,000……yes, we all know that one! But it’s still true. If you are looking to promote a product, food, hotel, business, anything, you have to have something to show the customer that is appealing. In today’s world where everyone has a camera, you find a lot of “Photographers”, but when the final shots come in, this is when you find out the truth. So many details go into a real photo shoot: Lighting, time of day, location, models, travel…we plan according to the clients final production and we make sure our client has peace of mind all along the way. Click here for more about Photography [/wc_column][/wc_row] [/cudazi_tab] [cudazi_tab title=’Aerial Photography’] [wc_row][wc_column size=”one-half” position=”first”] [/wc_column][wc_column size=”one-half” position=”last”]

AERIAL & PHOTOGRAPHY

HD Aerial Photography & Video All of our helicopters have functioning gimball mounts that are stabilized using the latest technology to eliminate as much vibration as possible. This is especially important when using smaller version cameras that don’t have the stabilizing lenses. All of our ships will fly with GoPro Hero II cameras. These are known for their quality, color enhancements, and just an all around great video camera for the size. These cameras are small enough that our helicopters can maneuver quickly and have good flexibility in the air. Click here for Aerial Photography [/wc_column][/wc_row] [/cudazi_tab] [cudazi_tab title=’Video’] [wc_row][wc_column size=”one-half” position=”first”] [/wc_column][wc_column size=”one-half” position=”last”]

Video & Production

This is not your family or wedding video we’re talking about. Today there are so many different ways to create commercials, documentaries, webisodes and more. And each of these has a different budget that varies according to quality and production. At Figment we have experience in shooting large scale productions to small viral video sequences. We can create storyboards for your project, plan the shoot, organize locations, directors and videographers, and edit in-house; from pre to post, we’re ready to roll. [/wc_column][/wc_row] [/cudazi_tab] [/cudazi_tab_group]

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Some examples of our work. Below you will find several pieces of our work including large format printing, design, marketing, advertising, print, web, development, animation, logo design, wraps both for vehicle and windows as well as outdoor signs, billboards, videos and trade show displays. Simply click the icons below to view our advertising, marketing and design examples.

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We realize that clients are our partners and that we are an extension of their sales and marketing team. As a creative agency and marketing agency, we don’t just produce the work and walk away, we care about the results for our clients, and we work hard to ensure the results generate business.

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March 3, 2015
How to Increase Direct Mail Response Rates

Better Results, Better ROI

Getting the best possible direct mail piece is crucial to ensure that your direct mail ends up in the hands of the consumer, rather than in the trash. This is where Variable Data Printing come in.

Variable Data Printing

How do you increase response rates on those direct mail pieces without spending a king’s ransom to do it? Variable Data Printing is how. It’s always been important to make the customer feel like the piece is mailed just to them, and the offer is just for them. Address labels that look handwritten have long been a staple in Miami direct mail campaigns. Variable Data Printing makes it even easier to make your customer feel special.

By inserting the correct name, images, relevant data about the prospect, and other information, you increase your response rate threefold. That’s a massive difference in the response to your direct mail campaign, and one that can create explosive direct mail return on investment, without a huge investment!

Personalizing Appropriate Information

Having the appropriate information printed directly into the direct mail piece, you can increase your average order size, along with reducing the cost per response. The combination of the two has a significant impact on your bottom line. Often, those who respond to a standard direct mail piece might make a purchase once. By including variable data printing in the direct mail piece, you increase the chances of that person ordering again, because they feel the piece was directed at them personally.

One of the truly amazing things about variable data printing is that you don’t have to worry about proofs being “off.” Because of the nature of variable data printing, the proof that you approve is really the first piece of your production-printed direct mail campaign. It looks exactly like what will be mailed to your customers because it is what will be mailed to your customers!

Contact us today to find out how the variable data printing technology can reduce your time and cost expenditures while increasing your return.

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February 25, 2015
What is Branding?

Who Are you? Really!

If your branding is not consistent, then how are your customers going to recognize you in a sea of competition? You have to know who you are, before you decide what you look like. If you need help with branding, we have a team of professionals ready to create a new brand or re-brand what you have. Let us show you a look that says who you are; we can help you find yourself, or re-define yourself.

People frequently misuse the term “brand” by interchanging it with advertising, marketing, naming or design. These improper applications have caused much confusion as to what branding is and how it works. Business consultancies, marketing companies, advertising agencies, public relations firms and graphic/web design studios each define brand within their own frame of reference and expertise. As such, “branding” has become a bit of a buzz word. But, what does it really mean and how does it work? Where did all start and how can it create value? To benefit from the effects of branding, a common understanding of “brand” must first be established.

Let’s begin with the etymology of the word “brand.”

According to the Morris Dictionary of Word and Phrase Origins: “brands/trademarks. The practice of branding animals for the purpose of identification is so old that its exact origins are unknown. We do know, however, that brands were first used on humans—criminals and slaves. According to the Oxford Dictionary, the practice of branding animals to indicate ownership was well established in England before Shakespeare’s time and the term trademark for the word or symbol chosen by a manufacturer to identify and distinguish his product was in use before 1838. Official registration of trademarks by the U.S. Patent Office did not begin, however, until 1870.”

Why A Brand Matters

A brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Coca Cola, Budweiser, Ford, Apple, MetLife. You know what you’re going to get with a well-branded product or service.

A brand is a specific combination of logo, words, type font, design, colors, personality, price, service, etc. It’s also a bundle of attributes. Think of Volvo, for instance, and your first thoughts are probably going to be something like “well built, comfortable, Swedish” and, most of all, “safety.”

The Brand, The Promise, The Look, The Personality and attributes can eventually acquire a special impression or appearance of what is called “the me” appeal. Buying a certain brand says something about the person who buys it! If you’re going to develop your brand, the last thing you want to do is follow the beaten path. You want to head down your own path. Your brand has to plant itself in the hearts and minds of clients and future customers. Your brand is the focus of all its marketing efforts. When you think about your brand, think about all its parts like promise, personality, look, voice, service, attributes and memorability.

“BRAND” DEFINED AND PRACTICED

From a Legal Perspective

A brand is a trademark. It can be defined as a name, sign, symbol, device, or a combination thereof, intended to identify and differentiate the goods and services of one seller from those of other sellers, or group of sellers, within the same category. The owner or licensee of a trademark (brand) has the right to exclude others from using that trademark by being the first to use it within the marketplace and registering that trademark with the U.S. patent and trademark office.

From a Business Perspective

A brand is a tool by which the company promotes goods and services to secure future earnings. As viewed by consumers a brand is the promise and delivery of an experience throughout every point of contact. When managed properly brands create sustainable long-term value for the organization.

In Everyday Practice

A brand is an experience living at the intersection of promise and expectation. Here’s how it works. A company expresses its brand as a promise, both overt and implied. That promise lives in consumers’ hearts and minds as an expectation. When brand promise and consumers’ expectations reflect one another, the brand holds tremendous value for both parties. It is through this co-creation (consumer and brand) that true brand value is created. Yet, business and consumer each see their brand from their own point-of-view. Brand expression verses brand image, seller verses buyer. Without brands there would be no signals to illustrate the differences between the vast array of choices other than size and price. No name, no unique package, nothing.

We live in a world where consumers have a system for differentiating products and services as well as tracking their experiences. Brands provide a method of classification, differentiation and identification which allow you, as the consumer, to simplify your buying decisions and experience.

The Brand Value

It is important to note that “Value” is defined differently depending on how you measure it. Businesses measure brand value in terms of margin, market share and goodwill. Consumers place value on many factors ranging from emotional to rational, from exclusivity and rarity to the safety of commonality. No matter how brand value is measured, if your brand does not deliver its value, it is merely an empty promise. Without a trusting customer base, a brand is nothing more than a legally-protectable name, sign or symbol.

By defining a realistic and manageable promise of what your brand will deliver and what consumers can expect of your brand, branding has become the backbone of modern business strategy. “Brand” drives consumer purchase decisions and affects nearly every functional area of a business.

February 23, 2015
The Short Run – Advantages of Digital Printing

How Can Digital Printing Advantages Like Short Run Make Your Business More Efficient?

Many people do not understand the advantages of digital printing, especially in Miami. To help clear up some misunderstandings and misconceptions we put together this article for you. Sometimes, the latest and coolest concepts in printing are appropriate to save you money, get a better response rate, or otherwise improve your ROI. Other times, you just need something printed as quickly and efficiently as possible, and there are solutions for that as well. You’ve probably heard or said many time; “These have to look professional, but I only need a few!” What do you do when you only need a small quantity printed, but you need so many that the cost of ink and glossy paper for your inkjet would be insane? Too many to print on an inkjet, too few to have professionally printed? This is where Digital Printing comes in.

What is Digital Printing Really?

Digital printing refers to methods of printing from a digital-based image directly to a variety of media. It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or high-volume laser or inkjet printers. Digital printing has a higher cost per page than more traditional offset printing methods, but this price is usually offset by avoiding the cost of all the technical steps required to make printing plates. It also allows for on-demand printing, short turnaround time, and even a modification of the image (variable data) used for each impression. The savings in labor and the ever-increasing capability of digital presses means that digital printing is reaching the point where it can match or supersede offset printing technology’s ability to produce larger print runs of several thousand sheets at a low price.

We’ve given businesses in Miami, FL and around the US a perfect solution.

That solution is a “short run” using digital printing. What does short run printing entail? We prepare the art and we can usually turn it around the same day, regardless of how small your quantity needs may be. It’s sort of the equivalent of shared office space – you’re only paying for the portion of the printing you use, even if the press is running all day. You don’t have to buy unnecessary quantities anymore and with a low minimum printing quantity.

Short Run Digital Printing Is Accessible to Every Business

Do you need overnight posters? Do you need table tents or door hangers? Or something entirely different? Since we mentioned it, table tents are a perfect example of short run digital printing. Say an average restaurant has fifty tables and changes their specials posted on the table on a monthly basis. During that month, customers steal, damage, or otherwise render unusable one per week, per table. So we’ll take the fifty tables times four weeks in a month, and we find the restaurant needs 200 table tents. That’s not much to most printers. You only need to purchase the quantity you need, on a just in time basis.

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February 18, 2015
Thanks for being part of the team that made it happen last night. Much appreciated!

Banners printed for Hialeah Park Casino

Hialeah Park thanks Figment Design for being part of the team that made it happen last night at the Hurricane’s game. Much appreciated!

February 4, 2015
Things to Do and Places to Go When Your Creative Well Has Run Dry
You’ve been busy creating campaign concepts, logo designs or ad copy and things are clicking and when the next job comes along you feel like your creative tank is empty. We all know and dread that this day will come. You think and think and the ideas just don’t come easily or at all. What do you do to get that creative spark back? Depending on the project you are working on, there are several things you can do to help yourself. Keep in mind this is not an exact science. One or all of these suggestions may or may not work for you or as they say… “Your mileage may vary”.
1. Don’t be afraid to ask questions.
When given the assignment, if client is present or you’re working with the art director, don’t be afraid to ask questions and take good notes. Also, if you are working with a copywriter, good collaboration can make all the difference in the world. There is a great article at Roundpeg, “Help Me Help You: 5 Tips for Working with a Copywriter“ that offers great tips on the subject.
1. Try and talk your way out of it.
Sometimes talking about it with others can help trigger an idea. Talk with other co-workers and designers about your creative funk and be open to suggestions. If you’re a freelancer and work alone, talk with other designers you have collaborated with or friends that are designers. You never know, someone may just say that one word that triggers a spark. Friends help friends.
1. A change of scenery might do you good.
If sitting behind your desk staring at the screen isn’t helping you, then grab yourself a pad and a pencil. Moving away from the electronic routine is what I sometimes prefer rather than bringing along a tablet or laptop. Changing up the usual modus operandi can make you think in a different way. Go sit on the couch, go to a Starbucks, or grab some fresh air on a balcony or terrace. Just by changing your surroundings, you’ll stimulate your brain just by what you see going around you. Sometimes if things are too hectic in the office and there’s too much commotion, opt to move somewhere else. If you can’t, put on some headphones and play some music you really like to groove to. I have found that going to your local bookstore is great place for inspiration. Looking at design books or magazines can get the creative juices flowing. You might even find a new magazine you’ll want to subscribe to.
1. Don’t underestimate the power of the thumbnail sketch.
I know we are in the digital age but sometimes you can’t beat roughing out ideas or layout compositions on paper with my personal favorite… Post-its. If you have a tablet with a stylus that works too! Sometimes I might have a small kernel of an idea. I start with simple roughs of the layout and pretty soon it will snowball to several thumbnail iterations. I will take that and go back to my Mac and build on. Sometimes simpler beginnings are a better start in getting an idea to grow.
1. Rev up the search engine!
With the Internet, we have an unlimited archive within reach of our fingertips. There are hundreds and thousands of sites that can guide and inspire. They can offer great case studies of how others have tackled creative challenges. The Internet can also offer you a global perspective. The worldwide web really is worldwide and can offer ideas and suggestions from freelancers and firms from around the world. Some of my personal favorite sites are:

http://www.deviantart.com/ (Illustrations)

https://www.behance.net/ (Graphic Design, Photography, Interaction, Design, Art Direction, Illustration)

https://www.tumblr.com/ (Graphic Design, Photography, Interaction, Design, Art Direction, Illustration and more!)

http://www.adteachings.com/ (Copywriting and Print Campaigns)

http://www.aiga.org/ (American Institute of Graphic Arts)
December 23, 2014
Where To Go When You Need To Identify A Font

We’ve all been there before! A client has a new ad they want to run and they want you to use the same font that was used as a headline in a previous piece. The client provides an image of the prior ad but doesn’t have any of the original files for you to use. This can sometimes be a difficult task, particularly, when it’s not a commonly used font like Helvetica, Avant Garde, Times New Roman or Garamond. So how can you track down a font if you don’t have a clue as to its name? Fortunately, there are a few sites to help you with that. Check out a few examples listed below to help make your search a little easier. One thing to remember is there’s no magic bullet even with the amount of resources these sites can provide. When these sites don’t have the answer you are looking for, you may need to still scour the font collections of Google, Linotype or Adobe to name a few.

What The Font

http://www.myfonts.com/WhatTheFont/

WhatTheFont is a site that will identify a font by using an image. You can upload the image or provide the url of the image. It will then take the image you provided and searches its database. It will then offer suggestions based on what it most closely matches. I have had some great success with this site and consider it my first choice. When using the site, I have found that there are several things you can do to help increase your success. It works best when the letters are spaced apart and the letters are horizontal. The more characters you can provide the better your results will be. The font image should also be sharp and without a busy background. If it is unable to locate what you are looking for, WhatTheFont has a forum. There are a number of font enthusiasts to help.

What Font Is

http://www.whatfontis.com/

WhatFontIs is also a site that will identify a font by using an image. It works very similar to the way that WhatTheFont works. You can upload an image of the font that you need identified in a jpeg or png format or provide the url of the image. If it is unable to locate what you are looking for, the site will offer alternative options. This is where this site sets itself apart from WhatTheFont. You can set up preferences for it to suggest alternative fonts that are either free or paid or the list in its entirety.

IdentiFont

http://www.identifont.com/

Identifont helps you identify a font by using the process of elimination in various categories. You select your category such as finding fonts by appearance, finding fonts by name, finding fonts by similarity, finding fonts by picture or by finding designers and publishers. In the appearance category, you will be asked a series questions. For example, questions in may ask if the characters have serifs or what style is the upper-case ‘Q’ tail is. With each question and answer, the appearance category narrows down the list of possible options. With the font by name category, you will have to provide at least part of the name. With fonts by similarity, you can simply provide the name of fonts that are similar in nature. With fonts by picture, you can provide the name of a symbol or picture. Each of the categories will also provide similar alternatives during the course of your search.

Font Identifier

http://www.linotype.com/fontidentifier/

Font Identifier, from Linotype, also works by using the process of elimination and works very much like the appearance category in Identifont. It asks a series of questions about the appearance of the font. With each question and answer, it, too, narrows down the number of possible matches. However, it does not provide samples of the possible matches during the course of questions. You have to go through the process and follow it to the end. However, there is one distinct advantage to this site. Many times, samples may only have a few letters to draw information from. This site has a feature that has the option to restrict the questioning to specific letters. This will cut the amount of questions asked and allows the user to input only the information they have with the sample at hand.

December 9, 2014
Reggae Rinnins

Beres Hammond
One Love One Life

Tour 2014

August 14, 2014
VISION

“VISION is the art of SEEING the invisible”

– Jonathan Swift

August 1, 2014