Figment Design

Tag: printing

  • How to Increase Direct Mail Response Rates

    How to Increase Direct Mail Response Rates

    CreativozStationeryBetter Results, Better ROI

    Getting the best possible direct mail piece is crucial to ensure that your direct mail ends up in the hands of the consumer, rather than in the trash.  This is where Variable Data Printing come in.

    Variable Data Printing

    How do you increase response rates on those direct mail pieces without spending a king’s ransom to do it?  Variable Data Printing is how.  It’s always been important to make the customer feel like the piece is mailed just to them, and the offer is just for them.  Address labels that look handwritten have long been a staple in Miami direct mail campaigns.  Variable Data Printing makes it even easier to make your customer feel special.

    By inserting the correct name, images, relevant data about the prospect, and other information, you increase your response rate threefold.  That’s a massive difference in the response to your direct mail campaign, and one that can create explosive direct mail return on investment, without a huge investment!

    Personalizing Appropriate Information

    Having the appropriate information printed directly into the direct mail piece, you can increase your average order size, along with reducing the cost per response.  The combination of the two has a significant impact on your bottom line.  Often, those who respond to a standard direct mail piece might make a purchase once.  By including variable data printing in the direct mail piece, you increase the chances of that person ordering again, because they feel the piece was directed at them personally.

    One of the truly amazing things about variable data printing is that you don’t have to worry about proofs being “off.”  Because of the nature of variable data printing, the proof that you approve is really the first piece of your production-printed direct mail campaign.  It looks exactly like what will be mailed to your customers because it is what will be mailed to your customers!

    Contact us today to find out how the variable data printing technology can reduce your time and cost expenditures while increasing your return.

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  • The Short Run – Advantages of Digital Printing

    The Short Run – Advantages of Digital Printing

    How Can  Digital Printing Advantages Like Short Run Make Your Business More Efficient?

    printMany people do not understand the advantages of digital printing, especially in Miami. To help clear up some misunderstandings and misconceptions we put together this article for you.  Sometimes, the latest and coolest concepts in printing are appropriate to save you money, get a better response rate, or otherwise improve your ROI.  Other times, you just need something printed as quickly and efficiently as possible, and there are solutions for that as well. You’ve probably heard or said many time; “These have to look professional, but I only need a few!” What do you do when you only need a small quantity printed, but you need so many that the cost of ink and glossy paper for your inkjet would be insane?  Too many to print on an inkjet, too few to have professionally printed?  This is where Digital Printing comes in.

    What is Digital Printing Really?

    Digital printing refers to methods of printing from a digital-based image directly to a variety of media. It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or high-volume laser or inkjet printers. Digital printing has a higher cost per page than more traditional offset printing methods, but this price is usually offset by avoiding the cost of all the technical steps required to make printing plates. It also allows for on-demand printing, short turnaround time, and even a modification of the image (variable data) used for each impression. The savings in labor and the ever-increasing capability of digital presses means that digital printing is reaching the point where it can match or supersede offset printing technology’s ability to produce larger print runs of several thousand sheets at a low price.

    stluciaad2We’ve given businesses in Miami, FL and around the US a perfect solution.

    That solution is a “short run” using digital printing.  What does short run printing entail?  We prepare the art and we can usually turn it around the same day, regardless of how small your quantity needs may be.  It’s sort of the equivalent of shared office space – you’re only paying for the portion of the printing you use, even if the press is running all day.   You don’t have to buy unnecessary quantities anymore and with a low minimum printing quantity.

    Short Run Digital Printing Is Accessible to Every Business

    Do you need overnight posters?  Do you need table tents or door hangers?  Or something entirely different?  Since we mentioned it, table tents are a perfect example of short run digital printing.  Say an average restaurant has fifty tables and changes their specials posted on the table on a monthly basis.  During that month, customers steal, damage, or otherwise render unusable one per week, per table.  So we’ll take the fifty tables times four weeks in a month, and we find the restaurant needs 200 table tents.  That’s not much to most printers.  You only need to purchase the quantity you need, on a just in time basis.

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