Figment Design

Tag: social media

  • Social Media Tactics to Improve Conversions

    Social Media Tactics to Improve Conversions

    social media conversions

    Whether you fix computers or deliver Thai food, social media is one of the best tools of 2017 to boost your business. However, just what does it take to specifically improve conversions? Your business depends on not only driving traffic to your website but also on turning those visitors into customers. This article introduces 3 of the best tactics for improving time spent on social media.

    Engagement Is Key

    As helpful as it is to have plenty of views on your content, the most important part of marketing is engagement. You want your customers to actively comment and participate in what you’re posting. You’ll form a real, emotional connection, rather than create something that viewers forget about within 10 seconds.

    So, what do you do to increase comments and get your viewers interested? YouTubers typically use “Like, comment and subscribe!” as their most common call-to-action. That’s one great way to boost engagement and encourage regular visits to your channel. Additionally, plenty of professionals using social media will end their content with a question to get the comments flowing. Whether asking about your audience’s favorite brand of acrylic paint or starting a discussion about dog breeds, it’s always possible to encourage engagement with questions that relate to your brand and business.

    Overall, encourage people to participate in your posts and discuss your content, and you’re more likely to see sales and business growth.

    Value

    As a business owner engaged in internet marketing, you shouldn’t just focus on sales numbers. Instead, you want to consider the content you’re putting out online and think about how it provides value to the viewer. Are you showing a low-res screenshot of a page from your coloring book, or are you sharing helpful coloring techniques and even a free, downloadable coloring page? Be generous with your information and the sales will follow.

    The reason you want to provide value to increase conversions is that it will help your content spread across the internet. People are far less likely to share a simple advertisement than a useful tutorial that relates to your product. When focusing on value and specific customer needs, you’re sure to boost those sales.

    Get Prepared

    All of this can sound overwhelming if you’re new to the internet marketing game. That’s why it pays to use affordable tools like Hootsuite and Everypost. In the world of online marketing, it’s vital to post consistently and often. The aforementioned tools help you create and plan your marketing efforts in advance and even manage posts on multiple platforms.

    Additionally, you’ll want to use a tool like HelloBar or Sumo to increase conversions once potential customers actually get to your website. The goal is to keep visitors on your website for as long as possible, with informational pop-ups and other marketing strategies. All in all, tools like these make your marketing journey much more organized and manageable.

    Get Started

    If you’d like to take these internet marketing lessons even further, we’re here to help. Contact us if you need marketing guidance, help with maximizing your ROI, or even just an informed, professional opinion.

  • Why Social Media is Best Viewed as a Long-Term Investment

    Why Social Media is Best Viewed as a Long-Term Investment

    socialmedia

    Social media is an important tool, but in our experience, many SMBs (Small and Midsized Businesses) don’t fully understand how to harness this channel. When businesses realize the amount of work and time necessary to make these platforms yield results, they often lose enthusiasm. Social media efforts go silent, and all of that time is wasted.

    Unfortunately, social media marketing doesn’t usually reach its full potential immediately, and sometimes it can take years to develop a highly engaged audience for your brand. Recent industry reports from Social Media Examiner highlight the differences between brands that are new to the social media game and those with a long history in the field.

    Social Media Effectiveness and Long-Term Trends

    One of the most compelling highlights of the 2016 Social Media Marketing Industry Report is the examination of social media marketing success over time. The longer a brand or business has been using social media, the better the success it reports.

    Of those who are just starting with social media marketing and have less than 12 months in the game:

    • 34% say social media improves sales
    • 48% say social media develops loyal fans
    • 60% say social media increases traffic

    When you ask seasoned social media marketers to assess these same areas, you’ll see dramatically different results. Among those who have been using social media for more than five years, you’ll find:

    • 66% say social media improves sales
    • 83% say social media develops loyal fans
    • 87% say social media increases traffic

    Now you may think that brands and businesses who have a longer history with social media would naturally perceive a greater rate of success, while those who are new to the arena feel that it’s underperforming simply because their expectations are too high. However, it’s worth noting that both sets of brands and businesses reported the highest success rates with traffic, followed by loyalty and sales.

    Keeping Up with the Landscape

    Social media marketing is becoming a staple of many marketing plans. When asked to rate their agreement with the statement, “I have integrated social media into my traditional marketing activities” — 23 percent of brands and businesses strongly agreed and 58 percent agreed. However, 40 percent of brands and businesses also said that social media marketing has become increasingly difficult over the last 12 months.

    Social media trends are changing, and not all marketers are sure about the best way to keep up. Though 67 percent of marketers plan to increase Facebook activities and 86 percent regularly use Facebook ads, a stunning 40 percent of these marketers said they didn’t know if their Facebook traffic had declined, and 35 percent were unsure whether their marketing efforts on the site were effective.

    Understanding the Platforms

    Though SMBs and marketers widely agree that social media is important, they face many difficulties measuring their success and targeting the right approaches. According to Social Media Today, the longer a brand or business is involved with social media, the more time they invest in these platforms on a weekly basis.

    Those who have less than a year of experience with social media usually spend 5 hours or less on the endeavor each week. Meanwhile, those with at least two years of experience spend six hours or more with their social media.

    The reason for this growing investment in time is simple. As businesses and brands come to understand all the possibilities and opportunities, the investment in social media platforms naturally grows.

    Measurable Social Media Solutions for Today’s SMB

    Want to cash in on the benefits of social media marketing? Turn to experienced professionals who already understand this landscape. Give them time to work their magic and understand that the most impressive returns on your efforts may come years in the future.

    The Figment Design team specializes in planning, managing, and curating social media for SMBs. We build a measurable social media presence that will pay off in the long run for your business.

  • Content, Social Media

    “Content is Fire, Social Media is Gasoline.”

    – Jay Bear, Convince and Convert