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Developing your brand’s identity is a multi-faceted process, which includes designing a memorable logo, typeface, and taglines that demand attention. However, more importantly, it involves developing your brand’s voice. Your brand’s voice is the authenticity and personality behind the brand. Ask yourself this question: “If my brand could speak, what would it say?”

Think of your brand’s voice as the framework for a piece of content you create. From blog posts to tweets, your brand’s voice should resonate to your audience. Inconsistencies on different platforms can lead to confusion, instantly sabotaging your entire social media marketing strategy.

Below are a few ways to simplify the process when establishing your brand’s voice:

Get to Know Your Target Audience

Sit back and think about your target audience. What do they want to hear from you? What do they expect? Social media tools like Facebook’s Audience Insights can help you become a better listener and learn more about what your target audience likes, dislikes and what they expect from you.

For example, if most of your followers are 65 and older, creating memes geared for Gen X won’t work. You need to identify and connect with your audience before you create content.

Define Who You Are

Defining your brand social media presence voice is more than creating content. It’s about truly understanding your purpose and then creating content your audience will want to share. It should define who you are as a brand. The “we are, we are not” approach works extremely well for determining social media boundaries. For example, “We are witty. We are not goofy.” This clearly defines the boundaries for content creation. Yes, you want content that entertains, but you do not want content that is slap-stick silly and leaves a bad taste in your followers’ mouths.

Use the “we are or we are not” exercise, shoot for at least 15 to 20 statement to help you when creating content. Narrowing down your scope of content is just as important and finding your target audience.

Find Inspiration

Creating content is tough. It seems that no matter what you try, someone, somewhere has already done it. Whether you’re just starting out or recreating your brand social media presence, look to others for inspiration. Look to the most powerful voices on social media and define what makes them successful. Do they speak to their audience? What type of content do they create and how is it implemented? Find ways to create your own digital marketing strategies. Keep in mind that inspiration doesn’t always reside in your chosen niche. You may find it in a brand voice you follow outside of the office. However, when it comes to online success, knowing how to define your social media tone of voice can take many forms.

Marketing Playbook

Digital marketing strategies are less about what you say and more about how you say it. Details matter, so it’s important to define brand voice from day one. What type of verbiage will you use? What about typography? What kind of emotional response do you want your customers to have?

The foundation you lay for content creation should dictate the type of copy you create. Consistency saves time and money when deciding whether you should try something “new and exciting.” Creating your brand’s social media tone of voice can be the difference between being known and being one of the faceless many online.

Maybe you’re starting a business and considering your future logos and banner ads. Maybe you just like playing around in Photoshop. Whatever your reasons for looking into graphic design trends, here are just a few that you can expect to take over in the coming year.

Vivid Colors 

Gone are the days of monochrome layouts. Graphic design trends for 2019 will center around vibrant splashes of color that take advantage of increasingly high-def screens. It’s already starting, and it’s bound to get bigger as more and more companies treat HD technology as the norm.

Ombre Art 

Ombre art has taken the world by storm. You might be more familiar with the term “gradient” or “color transition,” but you should be prepared for clients to ask for ombre, too. It’s becoming a hot commodity with everything from hair salons to advertising companies, so it’s a trend that you’ll want to be familiar with as a creative professional.

Crisp and Clear Animated Graphics

This is another byproduct of bigger and better technology. People love their GIFs, and as phones and tablets become capable of handling high data loads, they expect these GIFs to be sharp. Pixelated loops aren’t going to cut it anymore. If you’re lagging behind in this area, you might want to contact your local agency to help you bring your animations up to speed.

Negative Space 

Negative space has always been a popular feature in graphic design, but it’s experiencing an even bigger surge as minimalism creeps into trendy aesthetics. Designers are being encouraged not to overload their logos and layouts. It’s okay to let things “breathe” with clever, deliberate uses of blank space.

Unusual Typography 

Designers are getting more imaginative with their fonts. Instead of sticking to tried-and-true typography, they’re experimenting with curves, loops and slopes that give brands a customized look. Expect to see a lot of new and creative fonts in the upcoming year.

Blasts from the Past 

Vintage never goes out of style. However, the colors and motifs might not reach back as far as you think; the retro design trends for 2019 might hail from the 1990s and early 2000s. We’ve entered an era where “vintage” doesn’t automatically mean “black and white photos” anymore.

Illustrated Art 

Stock photos are becoming passe, especially when they’re glossy, overly-perfect JPGs that were obviously pulled from a corporate image gallery somewhere. Consumers want authenticity, which is one of the reasons why illustrated art is making a comeback. It adds a personal, free-spirited touch to an increasingly Photoshopped world.

Duotone Graphics 

Duotone graphics are colorful, high-contrast images that catch immediate attention. They’re gaining a lot of popularity as brands realize their potential for stopping customers in their tracks. As a bonus, duotone graphics look nice and sharp on display devices like smartphones, so they’re expected to make a huge breakthrough any day now.

3D Images 

From 3D printers to 3D movies, people have come to expect a certain lifelike quality from their tools, applications and entertainment devices. This also extends to their graphic designs. Flat, boring images are on their way out; the modern user wants to be fully immersed in their digital experience.

Cosmos Designs

Have you noticed that a lot of brands are using “galaxy” themes with bold colors, wispy gradients and starry backgrounds? This isn’t a coincidence. It’s a highly-requested look for brands all around the globe, and it’s poised to be one of the most popular design trends for 2019.

Unstructured Layouts 

Layout coding used to follow relatively predictable patterns. However, web designers are trying new things to distinguish their clients from the competition, and the result is an explosion of unusual and unconventional layouts. From asymmetrical advertisements to hidden drop-down menus, people aren’t afraid to be different anymore.

These are just a few graphic design trends that you can expect to see in the future. For more information, including how to utilize these trends for your own business, contact Figment Design. We can offer assistance with everything from branding to advertising, and we can help you put your website on the map.

 

If your business uses PPC ads for search engine marketing, there’s a chance that you’re spending too much of your budget on your ad campaigns without even knowing it. Google’s AdWords platform is an excellent way to promote a business online, but you have to use it carefully if you want to achieve a positive ROI. This involves planning, setting up and monitoring your campaigns the right way. Here is some advice for anyone running PPC ads on Google:

PPC Management Tips to Maximize ROI

Understand the Importance of Proper Keyword Research

Not all keywords perform the same way. If you want your PPC campaign to achieve a solid ROI, you’ll need to choose keywords that are the most likely to drive conversions. Google’s Keyword Planner is a good tool to use when researching keywords, but it’s recommended that you work with an expert to truly find the most profitable ones, especially if you’re new to PPC.

Figment Design offers PPC management services and can help you maximize ROI on your campaigns by finding the right keywords, then calibrating them for factors like match type and bid amount.

Create High-Quality Ad Copy

Writing attractive ad copy is important with any type of advertising, but is especially crucial with PPC. You only have a limited amount of time to capture your audience’s attention, so having ad copy that matches with your keywords is likely to get you an increase in click-through rates (CTR).

Ad relevance is also an important part of the AdWords quality score algorithm. Remember that the better your quality score, the lower your cost-per-click (CPC) will be.

Make Sure You Use Relevant Landing Pages

A common mistake that those new to PPC make is sending all of their clicks to their website’s homepage. If you want better conversion rates and thus a better ROI, you’ll have to build targeted landing pages about your products or services that matches the keywords you are bidding on. This provides users with a better experience and helps raise your quality score, as landing page relevance is something Google considers important.

Perform A/B Split Testing

Search engine marketing experts recommend testing ad copy and landing pages over 30-day period. This will get you useful data on what works for your business so that you can avoid expensive errors.

Keep a Close Eye on Your Results

PPC advertising isn’t something you can have a “set it and forget it” approach to. Instead, you’ll need to use the right tools to measure the results you’re getting. Google Analytics is great for gathering data about your audience, which includes geography, devices used, demographics and metrics like how many pages they’ve seen on your website, how long they’ve stayed and what kind of bounce rate you have.

Using heat maps is also very useful, as they show you where a user is hovering their mouse or tapping. The vast majority of the time, this is the same place they’re looking at on your page. With this data, you have more information to optimize your ads and landing pages.

Get Help from the Experts

Figment Design can help you promote your business online in the most cost-effective way. We offer a full range of digital marketing services in addition to PPC management, including SEO, social media marketing and website design.

 

There is no one simple solution to boost conversion rates, as techniques and tactics vary with each industry and target audience. When you want to overhaul your current landing page design or boost conversion rates throughout your website, there are a few creative methods to keep in mind that are optimal routes to take for any type of business.

Redesign Your Landing Page

A landing page is where a visitor or prospective customer first arrives on your website or within your mobile app. Landing pages often determine the failure or success of a promotion, either incentivizing users to learn more about your business (leading to a purchase), or quickly leave the site in search for an alternative source.

A landing page redesign is one of the first steps to take when you want to boost conversion rates, especially if you are not seeing the desired results with your current design.

Optimize Your Website’s Speed

A slow-loading website can quickly lead to lowering conversion rates and boosting your site’s bounce rate. Just a 1-second delay on your website has the ability to cause a 7% drop in your overall conversion rate.

Optimize your website’s speed by upgrading server equipment and implementing any updates and patches that are necessary with CMS solutions such as WordPress. Compare web hosts to choose a provider that offers a 99.9% uptime guarantee with overwhelmingly positive reviews and customers testimonials. A faster website allows you to maximize your brand’s online visibility and reach with both new visitors and loyal followers who are thinking of becoming customers.

Remember the K.I.S.S Motto

In web design, it is important to keep “KISS” (keep it simple, stupid) in mind when creating a site that works for your users. Avoid creating overly-complicated websites that are difficult to navigate or offer confusing branding and messaging. Instead, focus on how a user interprets your website and whether your message is easily interpreted. Is your call-to-action relevant and appealing to your target audience? Is your website’s content appealing and useful to your users? Consider user testing to gain feedback and necessary insight into your website’s current layout and how it can be made better for future visitors.

Implement Eye-Catching Typography

Put typography to use on your landing page and any page focused on driving conversions and generating revenue. Get creative with typography by using eye-catching fonts and colors that blend with your company’s branding.

Video Landing Pages

Video is the most popular media used by both advertisers and web designers in order to increase conversion rates while boosting interest in a product or service that is showcased. Showcase videos that best represent your brand while motivating users to learn more about your business. Gain the trust of visitors with a professional video that is appealing and provides an incentive to make a purchase from you. Create a video landing page that instantly catches the eye of your visitors while quickly conveying the brand message you want your users and prospective customers to see.

Take Advantage of White/Negative Space

Negative space is often referred to as “white space” in the web design and development world. It refers to space in a website’s layout that does not include words, typography, or other graphics to distract from the page’s content and the user’s experience. Increase your website’s conversion rate by taking advantage of negative space by implementing a CTA (call-to-action) button, graphic, or catchy slogan.

Show Facts and Statistics

Implement an “achievement counter” on your website to intrigue visitors and to build trust with those who are thinking of making a purchase from you. Achievement counters often include user-feedback and percentages that represent consumer satisfaction and statistics relevant to the products or services you offer.

Use an F-Layout for Your Website

An F-layout is a website design that includes a large horizontal header and a layout that is in the overall shape of the letter F. Because users read left to right, include your content in blog format on the left side of the screen, allowing for room on the right side for a CTA to encourage sales and more engagement. Add a catchy graphic, video link, or inviting text-based CTA to a section on the right side of your layout for maximum effectiveness.

Getting creative with your online presence and keeping your user base in mind are both essential tactics necessary to truly boost your site’s conversion rate. With the right landing page design and digital marketing in place, outshine your competition while providing your users with the right incentives to trust your brand and make a purchase.

If you are unsure of what steps to take with boosting conversion rates for your business, contact Figment Design. We offer professional digital marketing services that are personalized to fit the individual needs of our clients in all industries.

Source: customerthink.com

 

You might know that you need branding, but do you know what that means? That term often creates confusion as business owners and managers try to create brand guidelines as part of their marketing strategy. The following tips will help you learn the basics of growing a fantastic brand for your business. 

Understand your Audience 

Stop guessing about your target market. You need to know exactly who wants your brand and why they want it. To do this, construct “personas” of your ideal customers. These are hypothetical constructs of the people who have all characteristics needed to benefit from your business. 

Create a Personality 

As you develop your brand to meet the needs of your ideal customers, create a personable character for your brand. This will help you create brand guidelines that will keep you focused on the things that your customers need, want and expect from your business. By giving your brand a personal identity and a consistent voice, you will differentiate it from competitors and become recognizable across all your marketing channels. 

Engage Social Media 

Social media marketing works best if you have first created personas and built a strong brand personality. Also, you should spend time learning about which social networks your customers prefer, so you know where to focus your efforts. 

Remember, your audience logs into social media to socialize, not to receive a barrage of sales pitches. Add value without pitching sales by posting and sharing valuable questions and responding to questions and comments. 

Blog Actively 

Complement your social media marketing activities by maintaining an active blog. This will give your social media audience with additional information as they enter your sales funnel. Additionally, your blog gives you a valuable tool to build the authority of your brand and connect with search engine users. Again, you should use your personas to keep your blog content focused and relevant to the people you need to reach. 

Provide Customer Service 

Customer service can give you a competitive edge that can lead to high levels of customer satisfaction and retention. Customer service can also become a profit center selling to existing customers usually costs probably be less than acquiring new ones. 

Your raving customers will gladly tell everyone they know about the wonderful experience they had with your brand and become willing, unpaid brand advocates. So, your customer service can become a valuable marketing tool, saving your business even more money. 

Find a Partner 

You can create synergy by joining forces with another brand that also interests your personas. So, make sure that your co-branding effort should allow both brands to benefit from the relationship in the form of an expanded audience. Insist on creating a winning solution for you, your partner and your customers. 

Now that you have learned important branding tips, get started putting them into practice. Remember that help is always nearby. At Figment Design, we have the talent, experience and resources needed to provide your business with outstanding branding and creative services.

Reaching prospects is one of the biggest challenges faced by small business owners. Even if you offer a high-quality, market-leading product or service, it’s not going to translate into sales unless people know about it. There are ways to reach your small business’s audience, however, including digital marketing.

What is Digital Marketing?

Digital Marketing strategies involve the use of email, website, online advertising and other digital channels to promote a business or its products or services. Statistics show that 78 percent of the U.S. population has internet access. Regardless of what your small business sells, your target audience is probably online using digital channels, you can reach them with marketing messages to boost your business’s sales.

Search Engine Optimization

After launching your business’ website, you should consider optimizing it for high visibility in the search results. This method is known as search engine optimization (SEO), it’s one of the most cost-effective ways to promote your business online. As your site climbs the search rankings, it will attract more traffic. And unlike paid advertising services, this traffic is completely free. In the industry, we call this “organic traffic”.

Go Mobile

Mobile is an essential element of an effective small business marketing strategy. As of 2015, more people use smartphones to access the internet than desktop and laptop computers. If your business’ website isn’t compatible for mobile devices, your users may encounter broken elements and other functionality issues which may cause them to leave your site. Adopting a responsive web design, however, ensures that all users can access and use your business’ website effectively, regardless of device. It lives up to its namesake by responding to the device on which it’s viewed. When a responsive website is viewed on a mobile device, the layout changes automatically to create a positive user experience.

Facebook Ads

Facebook Ads offers a near-limitless amount of targeted traffic for small businesses. According to a survey conducted by Pew Research, 68 percent of U.S. adults have a Facebook profile. While you can always reach these users by maintaining a Facebook Page for your business, Facebook Ads provides a jump start by extending your reach past your direct network of followers.  This self-serving advertising platform allows you to create and display custom ads that appear in users’ News Feed or the right-side column of Facebook.

Google AdWords

Another self-serving advertising platform to consider using is Google AdWords. Originally launched more than 17 years ago, it’s become one of the most popular digital advertising channels, otherwise known as pay-per-click (PPC). With AdWords, you can create ads for Google Search, Gmail, YouTube and other partner sites. Best of all, you’ll only be charged when someone clicks on your ad.

Video/YouTube

Statistics show that users watch more than 3 billion hours of content on YouTube each month and is now considered the second largest search engine, right after Google. As a small business owner, you should consider incorporating a video marketing campaign in which you create and upload relevant videos to YouTube and other video-sharing sites, and share them through your social media channels. To take it a step further, investing in a YouTube advertising campaign may be beneficial to your business as your videos would be shown to potential customers that have shown interest in your product or service.

At Figment Design, we make it easy for you to incorporate these essential marketing strategies. Contact the digital marketing experts at Figment Design today to schedule a consultation and let us show you how we can make your small business grow.

You may be trying to get your hotel brand out there but, your efforts are not bearing any fruits. As a resort owner, creating awareness for your hotel can be an uphill task. Additionally, the infinite number of resorts out there poses the challenge of carving out a unique identity for your retreat. An excellent resort marketing strategy would leave your guests having a good reason to come back or at least be your new ambassador to tell the story. A look at ingenious ways you can get the word out there about your hotel will make you rethink your current marketing strategy.

Websites

In this era of technology, websites are your best option for an online presence, and like all businesses, your resort needs a site. How else would an interested guest find your hotel online? Website marketing trends are an excellent tool for hospitality marketing. Whether an independent or a chain resort, it can assist in leveling the playing field. Additionally, websites provide a channel to receive invaluable feedback, monitor traffic and answer customer queries regarding any issues they might have experienced. If done correctly by knowledgable resort marketers, you could accumulate proprietary information to give you geographic data, trends, interests and more. Their response is vital in helping to identify strengths and weaknesses for improvement.

Social media

The shifting to online platforms is an ever-increasing challenge to resort managers. Many fail to realize its potential. Not only are the platforms meant for interacting and connecting, but also providing an excellent channel to market your hotel to potential guests. Hospitality marketing is now unlike the past. The millions of people on social media platforms provide a great place to grow your guest’s numbers. Furthermore, you can entice guests to spend a night at the resort through social media advertising campaigns. And when you have the right team planning your marketing, your social platforms will interact with your website and deliver even more powerful data for your future marketing campaigns.

Email-marketing

Emails are another form of communication whose potential businesses are yet to realize. It is not the focus of most marketing strategy although it’s one useful digital marketing tool. It’s safe to say email is a valid marketing trend to reach out to new guests, and offer incentives to your travel partners for referring you. You can create a personalized email campaign to include content that will appeal to the guest’s individual needs. An automated email campaign will provide a faster and monitored resort marketing solution that builds customer loyalty. But you need to set yourself apart from the rest….and don’t junk it up…make it appealing visually, informative but to the point, and have it link to a landing page on your site for more data.

Surveys

Among the rising marketing trends, polls are a worthy example of the power of feedback. Creating review platforms will help build the reputation of your hotel in offering excellent services and pleasant experience. Real input from guests through surveys can help you interact with guests and better still, direct your target marketing efforts, which in turn saves you wasted marketing dollars. Data from these customer surveys can help improve your services and get your guests more involved in changes at the resort.

A Final Thought

A resort marketing plan is still vital to compliment your tactic. If you feel the hassle of planning might be tiresome, there is always the option of hiring professional experts. A qualified digital marketing agency will combine branding with marketing efforts as your primary advertising goal. A superb example is Miami-based agency, Figment Design. Their years of experience and exceptional partnership acumen will help your resort incorporate modern approaches to meet your marketing needs and attract new guests.

The quality of your creative will determine the success of your content strategy. This is a basic truth that underlies all of your efforts to reach people on the internet. Here are five tactics you can use to maximize the impact of your digital content.

1. Aim for Quantity, Not Just Quality (I know this sounds backwards but read on…)

The internet moves a lot faster than traditional forms of media, in traditional media it’s more about the quality. Now that everybody is spending a lot of time on social media, content is consumed and discarded at an alarming rate. So don’t waste days perfecting the creative, because you are missing thousands of views, just make it short and interesting.

You should be putting out new creative work every day for your brand. Contrary to what you might expect, this will improve the overall quality of your creative. You and your team will get a lot of feedback that helps you to fine-tune your content, and if you are delivering them to your website, then they will have more detail that they can explore to their hearts content.

2. Look at Digital Trends

One of the most important marketing tips is to pay attention to the trends. Popular memes and hashtags can often be leveraged to reach new people. This is one of the benefits of a creative agency, since they will have a solid grasp of the current hot trends in the social media landscape, they can initiate and suggest “trendy options”.

3. Understand The Context Of Your Ads

Digital advertising can be a powerful driver for business growth. Your creative should be optimized for the context that the ad will be placed in. For example, you need to follow different principles when advertising on Facebook versus Instagram. The person creating your content should be fluent in all of the major social media platforms. What works for one, most of the time will not work for the other…it’s not a one-size-fits-all.

4. Try Variations On The Same Idea

Creativity is about trying a lot of different options. With digital marketing, you don’t have to commit to a single version of your creative. The internet gives you the option to try multiple variations and see which one performs best.

There’s a simple way to do this. Get three different versions of the same content idea and post them one-at-a-time, with space in between. If you delete the posts after the first ten minutes, most people won’t see them. Give them a little time to work for you and you will get information about which one performs best by watching the engagement statistics. This is valuable data that helps to drive better creative in the future.

5. Look For New Platforms

Your content is only as good as the platform it is on. If you could have been on YouTube in its first six months, it would have been easy to accrue a huge and valuable audience there. Don’t just test different ideas, test different platforms to find new opportunities for your creative to reach people. And pay attention to what is happening to those viewers, if they are just looking and that’s it, then they are not “quality” views for you. You want to engage people, so you should be looking to see if your audience is sharing, commenting, liking you etc, that’s when your message is working.

Creative That Makes a Difference

The best way to guarantee that your content will pop on the internet is to use a creative agency. If you don’t follow any of the other marketing tips in this article, listen to this one. Figment Design can help you execute an effective digital marketing strategy that will make a big difference for your brand. If you have the resources to put 3 or 4 staff members on your digital and social, and they are experienced in each one, then you have it covered…IF NOT, Figment can utilize their staff to dedicate a specific amount of hours per week to each media outlet and manage your digital and social marketing to be rich and engaging. Whichever you choose – good luck with your future content marketing efforts, and keep these tips in mind.

Have you ever visited a website that transported you to a new world? That’s the experience one has when perusing the newly redesigned Serenity at CoconutBay website. As soon as you arrive at the homepage, you’re instantly transported to a tranquil, Caribbean vacation. It’s as if you’re physically there, experiencing what it would be like to be a guest at this resort, which is not an easy feat. This was a challenge for our creative team, but we feel we achieved an amazing result. And we’ve actually received positive feedback from would-be consumers and the client alike.

So what’s the secret? What did it take to make this website so effective? Serenity enlisted the help of our ad agency, Figment Design based in sunny Miami, FL. We manage to escape the confines of the standard web page and allow visitors to the Serenity site to explore what resort has to offer. We want the user to leave the site with a strong understanding of what Serenity has to offer, and to make sure the buyer’s journey is clear and enjoyable.

Serenity at Coconut Bay is extremely appealing because so much time, effort, and expertise went into building and designing this resort. That same passion and commitment was put into developing an efficient and successful website, which is a must-have in resort marketing. It includes breathtaking photos, captivating videos, and a highly-functional and stylized layout. You’ll want to eat the gourmet food right off of the screen. You’ll want to soak in your plunge pool. You’ll wish you were already there, and question why you haven’t already booked your stay.

Our Partnership

It goes without saying, but this website has a fully mobile-responsive booking engine provided by ReservHotel, which is highly important considering nearly 47% of travelers begin their search on a smartphone. It allows the guests to compare rooms by their features and pictures before booking. ReservHotel also provides a calendar that shows the lowest available rates, which is a great way to increase direct bookings. If guests are traveling from different countries, this booking engine offers currency conversion and translates up to seven different languages. The guest conveniently has the option to purchase hotel and air packages, as well any additional amenities and outside services. Our primary goal with the hotels and resorts we partner with is to maximize their exposure and increase revenue (room nights and bookings).

Figment Design and ReservHotel work together seamlessly to create the best booking experience for travelers. Hotel marketing with two, expert companies is a recipe for success that has been proven time after time. This Serenity website is a perfect example of giving the consumer everything they want and need in a luxury suite resort site.

Many Services Offered

We know that a website alone isn’t enough to achieve marketing success, and that’s why Figment also offers a full arsenal of digital marketing services from SEO and SEM as well as social media and email marketing. You can read more about those services here.

Many businesses look to the Internet for free or low cost marketing options. Social media, blogs and email marketing are all proven digital marketing strategies that are accessible to businesses of all sizes. However, it’s a mistake to only rely on free and low cost marketing strategies. You want to invest your money into your marketing to increase your revenue and get an advantage over the competition.

At Figment, we understand how difficult it is to invest in marketing when you have a limited budget to work with. But the reality is that you don’t need a large budget to establish a successful digital marketing campaign. We’ve helped many businesses turn small budgets into large revenue streams. The key is in knowing what to do and how to make the various advertising/marketing channels work.

We Help Businesses Succeed with Paid Advertising by Controlling Costs

Google Adwords, Facebook and the other advertising platforms are all great channels to invest your money in. They offer many targeting options so that you can really hone in on your target audience. But you can quickly run up a large bill if you don’t know what you’re doing. Figment reduces the risk of these channels by starting with small bids and setting strict daily spending limits to control costs and optimizing campaigns through the analytics data.

Our Focus is Put into Lead Nurturing Instead of Immediate Sales

Many businesses try to sell to their visitors right away. However, it’s a better idea to get visitors on your email list and nurture the leads. It’s said that it takes a minimum of seven contacts for prospects to take some kind of action. This same rule applies to Internet users. So instead of forcing the sale, our approach is to educate prospects and develop a relationship with them over time. This ultimately results in more sales, profits and reduced customer acquisition costs.

We Focus on Marketing Channels that Complement Each Other

If you have a campaign that’s working but is still at a small scale, you can easily expand into your revenue by expanding into the right channels. For example, if you have a successful PPC campaign, you can build into a SEO campaign because you already know which keywords are working for you. By leveraging existing successes into channels that complement each other, you can maximize your budget significantly.

Increasing Conversion Rates is Vital to Profitability

The most cost effective way to increase your profits is to convert more of your traffic into sales. The process of improving traffic to lead/sales conversions through testing is called conversion rate optimization. Done right, very little profits are lost in the process. We’ll help you test different elements on your website like your web design, headline, layout, font, call to action and more. The idea is to find the right combination of elements that leads to the highest possible conversion rates.

We Can Help You Reinvest Profits Into Growing Campaigns Properly

The only way you’re going to see fast business growth is if you reinvest your profits back into a winning campaign. We have helped businesses do this by increasing audience sizes for Facebook, targeting more keywords for Adwords and increasing daily budgets for more traffic. The challenge lies in knowing how to scale campaigns as a lot of money can be lost if done incorrectly.

If you need help with your digital marketing, we can help you determine what a healthy budget is for you, regardless if it’s small or large. We focus on your business, and what is the best method to drive measurable ROI that will help grow your business online. Remember, our first consultation is always free!