Category: news

Is Your Business Ready for Local Search?

Future of Local Search

Local search is the future of SEO, especially for brick and mortar companies and small businesses. While local search is a different ballgame than traditional SEO, the basic principles are still the same. You want to provide useful information to your customers, make it easy for them to navigate to your company, and provide a high-quality online experience to represent your company.

Google My Business

One of the easiest ways to establish authority via local search is by taking the time to properly set up your Google My Business. This allows you to claim your business, upload professional photos of your store or products, and provide directions and hours of operation for your company. Providing detailed information, a variety of photos, and regular content makes a positive impact on your local rank. It’s a basic, yet essential way to drive traffic to your store, website, and phone number. Take the time to do it right.

Don’t Underestimate the Power of Reviews

Although back-links still matter, Google reviews seem to hold the most power. We anticipate this continuing into the next year and growing as time goes on, because Google increasingly is looking at reviews as a signal of popularity, quality, and authority. Many customers are turning to review sites to read up on a company before making a purchase. In fact, almost 70% of consumers read reviews before making a purchase. For some perspective, calculate the number of new vs. returning customers that buy from you each month.

To increase the number of reviews for your company, identify the top five places where your customers read reviews (from Yelp to Google Reviews) and brainstorm ways to encourage customers to share their experience. This could include call to actions from your front of house staff or links on your website. As long as you’re offering a quality customer experience, you shouldn’t be afraid of reviews. Companies with good reviews and good engagement with the community also tend to get more back-links.

Utilizeling Structured Data

User experience is among the most important aspects upon which search engines tend to focus. The purpose of local search is to make it easier for customers to locate your store and understand your products. Structured Data is the method of tagging your website with schema data so that search engines can pick up and display under your results.It highlights and categorizes the most relevant content related to the search query, and it assists search engines in understanding your web content. Structured data is also an opportunity to take up more real estate in the SERPs and highlight your good reviews. Why would you just want a normal listing when you could have extra lines with store hours and customer reviews? This provides you with additional opportunities to get noticed and win clicks over your competitors.

Think About the Locations, Not Just the Brand

All of your locations are important. The purpose of local search is to bring customers into your stores, whether you have two locations or 2,000 franchises across the country. Optimizing the Google My Business listing for each individual location will allow customers to find each location on Google maps and add reviews to the specific staff that they worked with. Locally relevant content, images, and engagement for each specific location will help send the correct signals to Google in that area. Facebook essentially should be set up the same way. Along with Google My Business, Facebook is building a focus on local ads to drive traffic into stores and connect users locally. To ensure your customers are reviewing the appropriate staff members or teams, you’ll want to make sure reviews are info about each specific location is separated. Facebook allows you to do this by setting up a parent/child page structure.

By optimizing the images and hours for each individual location, you’re able to build authority and show customers that you’re invested in your brand. Local and branded SEO work together to drive traffic to your site, and eventually your stores.

Take Full Advantages of Local SEO for Your Business

Google has provided the tools to succeed in local search, but we’re seeing relatively few companies are taking advantage of them. If you follow these best practices, then your company — and stores — will soon reap the benefits in traffic and revenue.

August 30, 2016
Don't Let Your Creativity Die
Technology has brought out different qualities in people. For the advertising industry, it has provided the potential for great, revolutionary creativity. However, technology will not live up to its potential until it is thought of less like televisions and more like paintbrushes.

Designers see computer screens not simply as information machines, but also as a new medium for innovative design and expression. The more we learn about our technological abilities, the more imaginative we become.

Every person is neurologically capable of creativity; but only some keep this creativity active while others unconsciously keep it dormant. In this modern era of technology, it is just as easy to turn off the brain and absorb the entertaining value of technology rather than utilize it toward building our artistic imagination.

Here are a few tips toward keeping creative juices flowing:
1. Collect things that inspire you.
  Sometimes you’re in a rut. Whether it is in the middle of the creative process or just a bad day at work, a collection of different things can bring out a positive and creative disposition in you. If you aren’t a hoarder, then the Internet is a place of limitless exploration and can bring your inspiration.
1. Never stop brainstorming.
  It always helps to pick up some relevant reading material or watch some tutorials online. By conducting research and putting your mind to work, you increase your own capabilities and knowledge. Sometimes by brainstorming ideas for other projects, you can reach a breakthrough for the one giving you trouble.
1. Brainstorm in groups.
  Creative people need peers to bounce their ideas off of. By supporting those around you, you create positive synergy with people who have similar goals and issues. With this fresh energy, you will emerge inspired and someone will probably give you a great creative solution that keeps your spark going.
1. Create in another discipline.
  Switch it up! Try a new outlet for self-expression and experimentation. To stay creative, you must awaken different parts of your brain. Balance some mental projects (writing) with hands-on (crafting). When new neural connections are formed, you have more material for your subconscious to access when you’re trying to find your creativity.
1. Remember that creativity cannot be forced.
  Accept that moments of non-productivity will happen. Creativity requires a period of gestation; allow your ideas to brew and take form with time. Imagine. Dream. Aspire. These are the ingredients to manifest your inner creativity.
June 29, 2016
Branding and Consistency: Is It Really That Important?
It’s amazing how many times we are asked to bend the rules of a brand guideline. It often makes me think, do people really understand how important these rules are? For example, most brand guidelines cost companies large amounts of money in research, creative, and production. It’s not like you can just throw your logo in the oven and out pops a great guideline that tastes great.

Most of the time, and hopefully, the agency put in the time and research to justify the suggestions made in the guidelines, not to mention the cost. Why do they spend so much time, and is it really worth it? Regardless of size, industry, or target market, you need a brand as strong as your foundation. The brand is usually your company’s first impression, and will be the lasting impression.

What Is My Brand?

Well, I’m about to open the floodgates of discussion, but your brand is NOT the same as your logo. In a nutshell: It’s your elevator pitch, your employee training, what you show the consumer, it is the ESSENCE of what makes your company…Your Company.

How Is My Logo NOT My Brand?

Think of it as a complete suit.
Your tie is your logo, and usually the first thing someone sees.
Then they see your jacket, which could be a magazine ad.
Even deeper they see your shirt color, this would be your message and your copy.
Oh look, nice matching pants, which should be a nicely branded website.
And the shoes, that’s your e-blast and digital ads.

This is just an example, but not one single piece makes the outfit; it takes all of them to complement each other. And what happens if your shoes don’t match? It ruins everything. Your brand is very similar; it is all the pieces that make your brand work, and each piece is very important for its purpose. Put the wrong piece in the wrong place, and you may end up with a disaster. There’s nothing like going to a client meeting dressed like a clown, and there’s nothing like having a confused brand.

Do I Need to Adjust My Branding for the Audience?

Even as an agency, we can admit it, you’re in a give-and-take relationship with your brand. Sometimes, your brand doesn’t work for the media you want to advertise in… WHY?
You first have to ask yourself: does it not work because I’m trying to advertise in the wrong place? Am I placing my ad here because I just want to see it there? Is this really my clientele?

You may be surprised by your own answer. If you put your time and effort into building your brand, finding out who your client really is, then the brand should fit anywhere that your target audience is viewing it and drive business through those channels.

Exceptions: Yes, there are a few. When it’s Christmas season, go ahead and put snow on top of your logo, and use red all over. During St. Patrick’s Day, go ahead and make a cool logo in green with a leprechaun holding it up. Of course there are exceptions… as long as they don’t become one of the rules.

What’s the Value of a Clearly Defined Brand?

The Disney brand is one of the most recognizable in the world, along with Coke, Apple, McDonalds, and a few others that are instantly recognized. Their brand defines every single aspect of the company as a reflection of their vision. Once again, we go back to the brand being the essence of who you are and not just your logo. If you look at the Apple logo, you would think they are fruit vendors; McDonalds’ arches don’t really tell you anything; so on and so forth. It is the complete package that defines them; because of their branding efforts, when you see an apple, you think technology. When you see yellow arches, you think french fries.

You don’t have to be a giant in the industry to have strong brand. Many small businesses use their family name or something representing their business as their logo. But the message you build around it is what really matters. When potential customers connect with the brand, begin to recognize it, what it’s about, and what it stands for; this is when you have a true brand.

How Do I Develop My Brand?

You have to start on the inside! What that means is you have to look at your core values and what makes you unique and different from the competition. Be honest with yourself. Do you offer better quality? Are you faster? Find the top traits that make you the best in the business, then start crafting your external message.

Don’t cheat. Say what you really are, and if you can’t build a brand you believe in, then you need to make some adjustments from the inside out. Once you have the belief in yourself and your business, your brand will come along just fine.

It won’t happen overnight. There are so many things involved when you build your brand, such as color, font style, bold or thin, flowing design or corporate, what photos should be used, how much copy is enough… it goes on and on.

At Figment Design, we take pride in creating brands that are recognized and can stand on their own. Make sure you take the time to get your brand right, because once you decide on it, it should last you a very long time.

What Does My Brand Do For Me?

Over time, your brand should help define you and make you recognizable to your clients. When you feel like your brand is not working for you anymore, it’s time to look at it from a fresh perspective. Then you can decide if the model has changed and you need to refresh the brand, or if you have moved in a completely different direction, you can decide to create a totally new brand.

What your brand should build for you is:
- Trust: Does my brand deliver on who we are and what we do?
- Recognition: When someone sees my brand do they know what we do?
- Uniqueness: Does my brand stand out over the competition or does it get lost?
- Clarity: What would a first time viewer think I do when looking at my brand?
Remember, if you stay true to your brand, it should work to build a loyal base and help recruit potential customers.

How Often Should I Adjust My Brand?

Every month. This way, agencies can get rich and make up for the clients that are too cheap to spend the time and money. “Did I just type that out loud?”

Seriously, your brand should be touched as little as possible, but here are some reasons you should refresh your brand or completely rebrand altogether.

Change in Business Model: Some businesses change along the way. If you are a plumbing business and you decide you are going to start serving HVAC, electrical, and other home services… maybe the logo with the plunger isn’t your best representation.

Business Take Over: If you are taking over an existing business that may have great resources and opportunities, but not a great reputation, it’s definitely a good time to rebrand.

Change in Clientele: If you’re an Adults-Only hotel and business drops because the destination has shifted to being family-oriented, maybe it’s time to refocus and rebrand.

As Time Passes: Some people say you should refresh your brand every 3-5 years. I don’t think that time has anything to do with it. I believe your business has everything to do with it.

If you have been consistent with business for 10 years and things are still going good, I would probably recommend you make some changes just to make sure your logo fits in the same decade. But if that same business feels a steady drop, I would first check my business to make sure it’s still living up to the brand. If it is, then it might be time to refresh.

When You Feel Like It: Sometimes you just get a feeling that you aren’t branded like you should be, or you feel like you need a fresh start. This often happens when you feel like you’ve been run over the coals and you think a fresh start will do you good. We love to make our clients happy; can you imagine the smile we put back on their faces when we tell them what they have is great—it just needs a new look. Sometimes, you just need fresh eyes to look at what you have and present it in a different way. This tends to be the case more often than you think.

The Importance of Consistency

The key to executing your brand with consistency is to keep the message clear—if you put all of your marketing materials out on a conference table, could someone tell you all about your company in just a couple of sentences? Can you tell that the creative, content, and messaging was created by the same source?

Brand consistency begins by developing a style the sets the rules for your tagline, mission statement, logo usage, fonts to use, color breakdowns, etc. All of these choices are made for a reason; it reflects key characteristics of your brand. The color of the blue could be the difference between the Caribbean and the Pacific, the font style being bold or script could be the difference between a loud, fun place and an elegant, laidback place. It all fits into the grand scheme of things and makes your brand what it is.

Once you establish the rules for using your brand, make sure anyone who works with your brand, from vendors to staff, understand the importance and are issued a Brand Guideline so that all of your team members become brand police for you. And if things do get updated, it’s ok, just make sure it gets out to everyone so they are all on the same playing field.

Transform Your Brand into a Living Entity

Remember, your brand is a living entity in your company. Even the best marketing materials can’t make up for products, services, or employees that aren’t aligned with your branding. Your brand should start from within and work its way outward if you want customers to believe your message.

If you are thinking of rebranding or refreshing your brand, you have to be ready to go back to the beginning and ask those hard questions again. Are we still providing what we promise and giving our customers what they deserve? If not, you need to start with reorganizing your business model, and then move to the brand. If you end up rebranding and your services are bad, you will only taint the new brand, so get things in order first.

Are you struggling with defining your brand and keeping it consistent? Figment Design has the expertise to help define who you are, interpret that into a message, and DRESS it up like new suit. Not sure if your business meets the criteria of your brand? Professionals at Figment Design can give your business a “check-up” from an outside perspective and compare it to your goals and what you want your brand to be.

Because our agency is full-service, we can coordinate all elements of your online and offline presence to achieve maximum consistency.
April 26, 2016

Stuck In The Office For St. Patrick’s Day?

No matter the industry you work in, the Irish and non-Irishmen alike will be celebrating St. Patrick’s Day on March 17th. This year, the holiday falls on a Thursday. So unless you plan on calling in sick, chances are that you will be celebrating with your co-workers.

But don’t take off your green shirts just yet. It’s easy to celebrate the holidaay, even if you’re in a cubicle. Figment Design can help your St. Patrick’s Day come to life.

Whether it be matching company shirts or novelty items, promotional products can come in handy–especially for boosting company morale. Use the code below to redeem 15% off your first promo item!

March 15, 2016

Red Nose Day

Please Join the Cause this May 21st

We came to work with the spirit of creating a positive change in the world.

We were so eager to show our support that we couldn’t wait.

Even Figs the fish joins the cause. Please Join the Cause this May 21st

Remember to donate

May 6, 2015

Looking For A Better Balance Between Direct And OTA Booking?

Complete Resort Packages – Figment Design
Looking For A Better Balance Between Direct And OTA Booking?

Looking For A Better Balance Between Direct And OTA Bookings? There’s no magic button that suddenly opens the floodgates to direct bookings. And while your striving to earn more direct bookings, how do you keep your market share of OTA business. Find out how we can help you adjust your revenue scale in a more favorable balance. COMPLETE RESORT PACKAGES, WEB/ONLINE PACKAGES, CREATIVE/BRANDING PACKAGES. Find Out More

We Truly are a FULL Service Agency. At Figment Design we realize that clients are our partners and that we are an extension of their sales and marketing team. As a creative agency and marketing agency, we don’t just produce the work and walk away, we care about the results for our clients, and we work hard to ensure the results generate business.Whether it’s to develop your brand through new and exciting creative design, or to develop effective media campaigns that reach the right target, Located in Miami, FL (Coconut Grove) The Figment Design has a team that will focus on you and meet your needs. We pride ourselves in being hands on. This is an advertising agency that will actually listen to your needs, work diligently in collaboration with you, your thoughts, ideas and concerns, with the ultimate goal of generating powerful results. Though services are expansive and cover a lot of ground within this industry, the professionals at Figment have been working in their respective fields for many years successfully and can easily navigate our clients/partners through the various aspects of the advertising process. We are a full service agency offering all services from Creative Development to final production… we are A Creative Powerhouse. We offer our expertise in all aspects of advertising including: graphic design, web design, full service printing, direct mail, brochures, fulfillment and distribution. Additionally, we proudly offer photography, media planning and buying, promotional items, vehicle wraps and trade-show displays. And with an industry that is always changing and making technological advances, additional services are being added every day in order to better service our clients and their needs. (FIG-muh-nt) a mere mental invention, a creative imagination… isn’t this where advertising and marketing starts. We are the Creative Powerhouse that will take the time to learn your business and your competition, we then develop a business identity wrapped around you… and then the fun begins. Our creative team goes to work making you stand out from your competition. Once that is done, then the strategic thinking comes in and our marketing team figures out where your creative will earn you the best ROI. What is it worth if it doesn’t get to the right people and why waste money on the wrong people. We provide all services from start to finish, creative, web, marketing strategies, media buying and placement, even fulfillment and direct mail. Executive Offices – Coconut Grove (Miami, FL). Production – Doral, FL

May 6, 2015

Google’s Search Algorithm (Mobile-Friendly) in 2015
Are you prepared for the Google Mobile-Friendly Algorithm?

Each year, Google changes its search algorithm. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update that affects search results in significant ways. On April 21st Google is changing their algorithm and making it more mobile friendly. Google will launch a new mobile crawler that can do a better job of crawling single-page web apps, Android apps, and even Deep Links in iOS apps. The new algorithm will evaluate mobile search results but not desktop results. This doesn’t mean that it will not crawl non-mobile websites, but it can affect your ranking in Google. With that said, you should probably take some time soon to make sure that your site works—at least in a passable way on mobile devices.

Why the change?

Page Rank and Domain Authority is a problem. Sites are being judged by their seniority in Google and not their content. Just because a website has a high page rank doesn’t mean it should automatically be given a higher rank by a search engine. Google wants to reward great content. They want to make searchers happy. And they certainly don’t want the end users using another search engine.

Based on googles quote: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Seniority of websites, the new and future websites shouldn’t be punished because they weren’t around during the golden age of SEO and search engines. If a website has been around for longer it used to have the advantage over the new sites being created regardless whether the new sites have better content.

Google has been telling webmasters to prepare for mobile for years, now. Thanks to the announcement of the Mobile Search update, many webmasters now have a compelling reason to take action. If you find yourself scrambling to be mobile-friendly and can’t decide between a dedicated mobile or responsive design, it makes sense to weigh the pros and cons of each before making a decision.

Contact Us today for a FREE Site Analysis!
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What do I need to do?

Your site’s content will continue to become more and more important with the new changes. Google will reward smart content, in other words, not the piece of content that is looking to sound smart, but rather the piece of content that has the goal of communion with the reader/searcher. Just keep in mind these few steps:
1. MOBILE: Google is taking into account that mobile is taking over. Everyone is on their phones or tablets. Your content better be mobile friendly. It better be responsive and look good in every screen size.
  - Test your current website, remember to use Google’s Mobile-Friendly Test tool to review the homepage and a number of other pages on the website, including blog posts, category pages, and shopping cart.
  - Update to responsive design or independent mobile site (auto recognizing). It is very likely not worth it to try retrofitting an existing design. For very old websites built on HTML, FrontPage or Dreamweaver, it is time to migrate to a content management system (CMS) such as WordPress. For websites already on a CMS, switching to a responsive theme shouldn’t be too painful or expensive. Google has a Mobile Guide to help with this process.
2. Faster is better: Google rewards websites that load quickly. Make sure your hosting and your load time is up to Google’s standards.
3. Google Analytics: Without it you’re flying blind. The Google Analytics tool is your best friend when it comes to keeping an eye on the health of your site. This will be your best friend.
4. Average Session Duration (ASD): This is the time that your viewers spend on your site. This is also going to be one of the greatest factors that Google will judge your site in regards of content quality.
5. The Bounce Rate: These are the people that enter and quickly leave your site. It shows that people saw your site and didn’t find what they are looking for, as in the content they were searching.
6. Up to Date: This refers to how old or new is your content, so keep your content as fresh as possible.
7. Quality: Searchers don’t want answers to their searches, they want GREAT answers to their searches. The quality of your content will also be taken into account.
8. Honesty: People want honest content, they want the answers to their searches. The search engine will be getting better at getting the honest content.
9. Multimedia: People are more digital now than ever. Content that includes different forms of media will be taken into account. Text with video/audio will begin to win over plain text.
If my site is not mobile-friendly, will this impact my desktop rankings as well?

On a panel at SMX Munich (2 weeks after SMX West) Zineb from Google answered ‘no’ but you should probably take some time soon to make sure that your site works—at least in a passable way—on mobile devices, just in case there are eventual desktop repercussions (and because this is a user experience best practice that can lead to other improvements that are still desktop ranking factors, such as decreasing your bounce rate).

What is Google’s goal with all of these mobile-friendly changes?

Being able to easily surface apps in a search result will help them drive more and better app development for Google Play and monetize their other content like TV shows, books, magazines, movies, and music—all of which have been threatened recently by competitors like Hulu, Amazon, and of course iOS App Store and iTunes. Google has been encouraging publishers to include transcripts with videos and song lyrics with songs. In the long run, those will help Google scrape and show those things in answer boxes, as shown at the right, but eventually they will probably also surface their own version of the content from Google Play, with links just below the answer box, so that you can watch the video or download the song directly to your phone on Google Play. When you think about Google’s intentions on this front, and try to envision the future, it is important to note that Google is actually already offering Google Play for iOS, which currently just provides the Google Music cloud-storage and a music subscription model. We expect this to expand as well, so that Google can expand their level of competitiveness here too.

It truly depends on what your site is focused on and what you need it to do. Make your website user-friendly, helpful, and relevant and you will have the opportunity to rank in Google organic search, regardless of the website type. Statistics gathered by a variety of companies show that mobile sites have much better conversion rates. This goes back to the fact these sites are designed only for mobile platforms. They tend to load faster and are easier to navigate. In short, they offer a better mobile user experience than responsive designs.

We’ve been saying for years now to build for mobile and respond for desktops. Many responsive sites that are maintained by the business owner and the sites are large because of images, javascript and tons of CSS will pose a problem with the new algorithm, this is why proper mobile design is key this year.
April 17, 2015
Your Business: To Be or Not to Be Online?

Why Should Your Business Need To Be Online?

Giving your small business an online presence means more than simply putting up a website with your address, email and phone number. It means setting up a virtual version of your business, the face and branding of your company and a social presence such as a Facebook page. In this digital era, more people search online for the products and services they need as opposed to searching through a phone book or browsing store to store. Ignoring this reality in marketing is like saying, “I don’t need any new business I’m making the money I want.”

The Digital Age, A New Economy

It’s no secret that the Internet has created a new economy. Since 1991 when the NSF first allowed commercial use of the Internet the world changed how it did business. Since then we changed our perception and the way we do business. Think of Jeff Bezos founder of Amazon. He set up his business in his garage. Now his net worth is worth $34.7 billion. There is no doubt that this was all due to his small business having an online presence. However, in order to be successful online, you don’t have to be a giant like Amazon or eBay. Many small and mid-size businesses succeeded in building online businesses quite lucratively. Small and mid-size companies will be the main growth force of e-commerce in the digital age.

The Internet Is The Perfect Place For Business

Where do you think more people enter the Target across the street or Target.com? In order to make a sale you need visitors to come to your store. Online there are no lines, no wait, no open and closing hours, no, well you name it. You’re a click away from customers. With proper marketing and a web design company to back you up your Internet storefront can have more buyers than you ever can get in a physical shop.

Low Start Up Cost

How much does a store cost these days? Building a website doesn’t require that kind of investment. There are many tools available for small business owners that won’t leave you hurting in the bank. Tools like WordPress can help your business get a boost online. With a good web design company, you can have a site build in a relative short amount of time. Not bad for opening your business to the world.

Business 24/7

Could you be at work 24 hours a day 7 days a week? Well you can if your store was online. The biggest advantage of online shops is that they are open 24 hours a day, 7 days a week, 365 days a year. Your online store never closes, never takes coffee breaks, doesn’t have vacation time, doesn’t take lunch breaks and doesn’t complain about pay. Your store is open while you sleep and you can sleep sound that you have a web team behind it, protecting it.

Corporate Image

Today everyone has a digital presence. We are all on Facebook, Twitter, Instagram, etc. Even your Corporation has a digital image. Whether you sell a product or a service you have a presence on the Internet. Those that don’t have a presence on the Internet are under the illusion that they have a business when in reality they aren’t even in the sights of the competition. For example, if you have a company that sells electronics but isn’t online, how can it compete with the Best Buy and the TigerDirect down the corner? Most people don’t take you seriously when they ask you for your business’ website and you don’t have one. A nice corporate site definitely increases the image of a company, especially if it has great product or service related content to go with it as well as good SEO.

Physical Presence Anywhere

Imagine being on your vacation on the beaches of Hawaii and knowing your business is running just fine. The Internet allows you to do business from any part of the world. Your physical location, except for few cases is not that important since you conduct your business online. Your portal to the world is on the palm of your hands.

Provide Better Customer Support

Business owners can’t control how good of a day an employee or a customer is having. When the customer visits the store and has a bad experience it’s mostly out of the owner’s hand. Thanks to the Internet, business can provide customer support and care more effectively. This means better customer satisfaction and increase of profitability. When connecting your site with your social media such as Facebook you can keep connected with your customer base. You’ll have more accurate feedback from the people you’re trying to attract to your business.

Information Easily Available To Customers

How can you give a present to a customer? In old times companies used to require days to deliver products or services or up to date information to their customers. This is not the case anymore. Now you can add or make any changes to your company and product related content virtually in a matter of hours. Publish on your site and share with the whole world the latest news to your customers.

Reduce Costs

Your online presence helps you streamline the business process. This allows you to cut costs in almost every aspect of your business. Companies reduce their maintenance, repair, and even the cooperation costs by using e-business solutions such as online shopping carts. No more slip and fall frivolous lawsuits.

Global Presence

If you open your pharmacy and they put a Walgreens and a CVS on each side can you compete with them? Thanks to the Internet, you instantly become a global player. You don’t have to invest large amounts of money opening up your business in every corner. Your business has a radius of action; the online world gives you a global radius.

Have your business online before you are out of business.

The longer you wait to have an online presence the harder it’s going to be for you to reach your customers. In the long run do you think more people are going to buy at the corner store or on an online company? If not you then think of the next generation who’ll be the consumer base of the future. Are they buying everything online now? How about 5 years from now? Take your business to the next level. Find yourself a web design and marketing company and give your business the advantage it needs.

March 13, 2015
FIA Formula-E Championship in Miami Florida

Figment is happy to be a part of the FIA Formula-e Championship in Miami Florida. Working with Andretti Sports Marketing, Virgin Racing, Venturri Racing, Formula-e and other sponsors of the race. Figment is full service in every sense of the meaning. For this event we have designed, engineered, permitted and produced the large Starting line structure and the Large Finish line Structure. These huge structures are framed in metal and built over the roads during the night, then dressed with graphics printed on large format. The majority of the signage that is displayed around the track, in the E-village, Emotion event, and other events around Miami were produced, installed and handled by Figment Design. From Design to installation we’ve got you covered.

Started working on the FIA Formula-e track in Miami.

Track Testing:

Working on the track for Andretti Sports Marketing and FIA Formula-e for the Miami race. Probably not supposed to be driving on the track..but hey, it’s me what do you expect.

Garage Set-up

Adhesive printed and ready to assemble onto the pit garages. Rainy day, but the work must go on.
The final look once they are up and installed.

E-Village

Building structures for the E-village. Yes, the boss does know how to swing a sledge hammer.

Finish Line

Large metal structure behind AAA arena. Build and installation… it’s all in a days work.

March 12, 2015
Advertising
What is Advertising, really?

Advertising is a form of communication for marketing and used to encourage or persuade your audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new advertising media such as blogs, websites, banner ads, PPC or text messages.

Commercial advertisers often seek to generate increased consumption of their products or services through “branding” and brand building, which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies.

Figment Design, an Advertising Agency located in the heart of Coconut Grove (Miami) – We love what we do and it shows in our work and our dedication.

At Figment Design we realize that clients are our partners and that we are an extension of their internal sales and Marketing & Advertising team. As a creative advertising agency, we don’t just produce the work and walk away, we care about the results for our clients, and we work hard to ensure the results generate business both local and online.

Whether it’s to develop your brand through new and exciting creative design, web design, internet advertising, conventional advertising or to develop effective media campaigns that reach the right target, Figment Design has a team that will focus on you and meet your needs. We pride ourselves in being hands on. This is a professional advertising agency that will actually listen to your advertising, marketing and website needs, work diligently in collaboration with you, your thoughts, ideas and concerns, with the ultimate goal of generating powerful results both online and using conventional methods. We work with all local business in florida both large and small customers as well as national and international clients for their advertising, creative and marketing needs.

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We Truly are a FULL Service Advertising Agency that specializes in Design, Branding & Marketing

We offer our expertise in all aspects of advertising

Though our advertising, marketing and design services are expansive and cover a lot of ground within this industry, the professionals at Figment Design (Coconut Grove), Miami Advertising Agency have been working in their respective fields for many years successfully and can easily navigate our clients/partners through the various aspects of the advertising / marketing / design process.

We offer our advertising, marketing and design expertise in all aspects of advertising including: graphic design, web design, website development, wordpress development, wordpress design, online advertising, web marketing, full service printing, direct mail, brochures, fulfillment and distribution. Additionally, we proudly offer photography, aerial photography & video, media planning and buying, promotional items, vehicle wraps and trade-show displays. With an industry that is always changing and making technological advances, additional services are being added every day in order to better service our clients and their advertising, marketing and design needs.

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SERVICES

We Truly are a FULL Service Agency Though services are expansive and cover a lot of ground within this industry, the professionals at Figment have been working in their respective fields for many years successfully and can easily navigate our clients/partners through the various aspects of the advertising process. We offer our expertise in all aspects of advertising including: graphic design, web design, full service printing, direct mail, brochures, fulfillment and distribution. Additionally, we proudly offer photography, media planning and buying, promotional items, vehicle wraps and tradeshow displays. And with an industry that is always changing and making technological advances, additional services are being added every day in order to better service our clients and their needs. [/wc_column][/wc_row] [/cudazi_tab] [cudazi_tab title=’Media’] [wc_row][wc_column size=”one-half” position=”first”] [/wc_column][wc_column size=”one-half” position=”last”]

MEDIA • MARKETING

Your brand and message may be great…but who is seeing it? No matter how good your message is, if it doesn’t get in front of the right audience, then it is just a waste. Our CEO likes to say, “don’t advertise a pork chop sale to the pigs, advertise it to the pig farmers!” We not only focus on your message, but that its getting to the audience that will respond and be interested. The days of throwing mud at the side of the building and seeing what sticks is gone, now it is all about the ROI. Let us show you what our media department can do for you: research, planning, placement and management. Click here for more about Media Marketing [/wc_column][/wc_row] [/cudazi_tab] [cudazi_tab title=’Brand’] [wc_row][wc_column size=”one-half” position=”first”] [/wc_column][wc_column size=”one-half” position=”last”]

BRAND

Who Are you?…Really!! If your branding is not consistent, then how are your customers going to recognize you in a sea of competition. You have to know who you are, before you decide what you look like. If you need help with branding, we have a team of professionals ready to create a new brand or re-brand what you have. Let us show you a look that says who you are; we can help you find yourself, or re-define yourself. Click here for more about Branding [/wc_column][/wc_row] [/cudazi_tab] [cudazi_tab title=’Print’] [wc_row][wc_column size=”one-half” position=”first”] [/wc_column][wc_column size=”one-half” position=”last”]

PRINT

Yes, we still print on that white stuff… Even though the industry has changed; printing has also evolved and now there are new papers, new inks and different types of specialized printing styles. With so many different types of printing, it’s always reassuring that your agency knows the methods inside and out. We not only understand it, we specialize in it. From Sheet Fed, to Web, to large format, to shirts and promotional items…it all falls under printing. So let us work with you on your next project and show you the difference. Click here for more about Print [/wc_column][/wc_row] [/cudazi_tab] [cudazi_tab title=’Web’] [wc_row][wc_column size=”one-half” position=”first”] [/wc_column][wc_column size=”one-half” position=”last”]

WEB

Everyone is using it…even you! No matter what you do, it seems that somehow or someway you have to use the internet. The first thing you do to “check something out” is to look them up on the web. Make sure that your web presence is searchable, but then make sure your future clients are just as comfortable on your site as they would in your lobby. Make your site inviting. Figment has your solution; from initial design, development, programming, mobile devices and much more. Click here for more about Web [/wc_column][/wc_row] [/cudazi_tab] [cudazi_tab title=’Photography’] [wc_row][wc_column size=”one-half” position=”first”] [/wc_column][wc_column size=”one-half” position=”last”]

PHOTOGRAPHY

A picture is worth a 1,000……yes, we all know that one! But it’s still true. If you are looking to promote a product, food, hotel, business, anything, you have to have something to show the customer that is appealing. In today’s world where everyone has a camera, you find a lot of “Photographers”, but when the final shots come in, this is when you find out the truth. So many details go into a real photo shoot: Lighting, time of day, location, models, travel…we plan according to the clients final production and we make sure our client has peace of mind all along the way. Click here for more about Photography [/wc_column][/wc_row] [/cudazi_tab] [cudazi_tab title=’Aerial Photography’] [wc_row][wc_column size=”one-half” position=”first”] [/wc_column][wc_column size=”one-half” position=”last”]

AERIAL & PHOTOGRAPHY

HD Aerial Photography & Video All of our helicopters have functioning gimball mounts that are stabilized using the latest technology to eliminate as much vibration as possible. This is especially important when using smaller version cameras that don’t have the stabilizing lenses. All of our ships will fly with GoPro Hero II cameras. These are known for their quality, color enhancements, and just an all around great video camera for the size. These cameras are small enough that our helicopters can maneuver quickly and have good flexibility in the air. Click here for Aerial Photography [/wc_column][/wc_row] [/cudazi_tab] [cudazi_tab title=’Video’] [wc_row][wc_column size=”one-half” position=”first”] [/wc_column][wc_column size=”one-half” position=”last”]

Video & Production

This is not your family or wedding video we’re talking about. Today there are so many different ways to create commercials, documentaries, webisodes and more. And each of these has a different budget that varies according to quality and production. At Figment we have experience in shooting large scale productions to small viral video sequences. We can create storyboards for your project, plan the shoot, organize locations, directors and videographers, and edit in-house; from pre to post, we’re ready to roll. [/wc_column][/wc_row] [/cudazi_tab] [/cudazi_tab_group]

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Some examples of our work. Below you will find several pieces of our work including large format printing, design, marketing, advertising, print, web, development, animation, logo design, wraps both for vehicle and windows as well as outdoor signs, billboards, videos and trade show displays. Simply click the icons below to view our advertising, marketing and design examples.

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We realize that clients are our partners and that we are an extension of their sales and marketing team. As a creative agency and marketing agency, we don’t just produce the work and walk away, we care about the results for our clients, and we work hard to ensure the results generate business.

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March 3, 2015