SAMSUNG
Branding / Digital Strategy / Marketing
CHALLENGE
Samsung needed marketing collateral to introduce a new product line: Ductless A/C. They needed a catchy tag line and art work that captured their target audience in specific geographical locations.
SOLUTION
Figment Design came up with a tag line and overall concept that engaged families. Creative designs and copy were then developed based on the tag line. We developed all the elements of the campaign and executed it for a successful turnout.
