The holiday season is upon us and it’s time to make sure your email campaign has all the right elements to be successful.
FIVE WAYS TO IMPROVE YOUR HOLIDAY OPEN RATES, CLICK THROUGH RATES & REVENUE:
SUBJECT LINE
It’s what leads to an opened email or a deleted one, so make sure it stands out.
Keep your subject line brief and to the point: 50 characters or less.
Use questions to engage the reader and entice them to wonder how your email’s subject matters to them.
Personalize the email by including the person’s name in the subject line. Chances of it being opened will increase.
PLANNING
Proper preparation that includes both lead and production time are key to a successful campaign.
A high percentage of Cyber Monday online shoppers are interested in travel deals through the holidays, and that includes New Year’s travel planning.
A multi-channel campaign in three phases: Pre-Sale, Cyber Monday and Extended Sale are an effective way to capture potential holiday travelers.
INCENTIVES
Engage and motivate your guests and you will generate a significant increase in ROI.
Offer special room types or rooms with upgraded views.
Create special packages with additional or upgraded amenities, services or activities.
Offer a special reduced rate on a second room.
PERSONALIZE
Personalization is key to having higher open rates and increased click rates.
Consumers expect you to know who they are and provide them with interesting, meaningful content.
Use email automation to deliver relevant, personalized emails at the right time.
Send targeted information through a single email campaign using dynamic content.
TARGET DATA
Having segmented email campaigns will get you more clicks than non-segmented emails.
Use data points like gender, location and income to enhance the email subscriber experience.
Re-target potential repeat guests by going over the previous year’s bookings.
Use data collected from eSurvey to segment audiences based on their interests.
