marketing – Figment Design

marketing

How to Pick the Right Digital Marketing Agency

Hiring a digital marketing agency can be a smart business decision, but only if you choose the right one. It’s important to research your options thoroughly and think about your specific needs before you make your decision. After all, most agencies aren’t cheap – but if you make a good choice, your investment will repay […]

Your Business: To Be or Not to Be Online?

Why Should Your Business Need To Be Online? Giving your small business an online presence means more than simply putting up a website with your address, email and phone number. It means setting up a virtual version of your business, the face and branding of your company and a social presence such as a Facebook […]

What is Marketing? How is it different from Branding?

What exactly is marketing and why is it important to your business? Marketing is everything you do to place your product/service in the hands of potential customers and clients. It includes diverse disciplines like sales, public relations, pricing, packaging, and distribution. You might think of marketing this way. If business is all about people and […]

Mobile to pass desktop in search next year, if not already!

Let it be known that mobile devices will lead all search activity in 2015! According to a new eMarketer report, “Key Digital Trends for 2015: What’s in Store—and Not in Store—for the Coming Year,” the mobile revolution already well underway will earn smartphones and tablets leadership in generating spend, organic traffic and paid clicks through […]

Mid Size Agencies vs The Big Boys vs Freelancers

(Which one is right for you) Ok, this is a touchy one…there are a lot of opinions in this arena and what I am about to say may not be considered Biblical Fact, but it certainly cannot be thrown out as junk. Fortunately, I have been on both sides of the fence, and can actually […]