You’ve been busy creating campaign concepts, logo designs or ad copy and things are clicking and when the next job comes along you feel like your creative tank is empty. We all know and dread that this day will come. You think and think and the ideas just don’t come easily or at all. What […]
Establish and maintain your distinct identity
“Marketing is really just about sharing YOUR +PASSION.” – Michael Hyatt
“LESS IS MORE. KEEPING IT SIMPLE TAKES TIME AND EFFOR.” – Jeff Bullas
Develop a branding strategy, a consistent mood/theme for all your marketing efforts Once a company has determined what its brand promise is and what its brand values and attributes are, the work isn’t done. The company still has to develop a brand strategy that uses those key elements to shape how it does business. The […]
“Your ADS should aim for the heart not the mind.”
“Nothing begets creativity like constraints.” – Christopher Mims
