Developing your brand’s identity is a multi-faceted process, which includes designing a memorable logo, typeface, and taglines that demand attention. However, more importantly, it involves developing your brand’s voice. Your brand’s voice is the authenticity and personality behind the brand. Ask yourself this question: “If my brand could speak, what would it say?” Think of […]

Maybe you’re starting a business and considering your future logos and banner ads. Maybe you just like playing around in Photoshop. Whatever your reasons for looking into graphic design trends, here are just a few that you can expect to take over in the coming year. Vivid Colors  Gone are the days of monochrome layouts. […]

  If your business uses PPC ads for search engine marketing, there’s a chance that you’re spending too much of your budget on your ad campaigns without even knowing it. Google’s AdWords platform is an excellent way to promote a business online, but you have to use it carefully if you want to achieve a […]

  There is no one simple solution to boost conversion rates, as techniques and tactics vary with each industry and target audience. When you want to overhaul your current landing page design or boost conversion rates throughout your website, there are a few creative methods to keep in mind that are optimal routes to take […]

  You might know that you need branding, but do you know what that means? That term often creates confusion as business owners and managers try to create brand guidelines as part of their marketing strategy. The following tips will help you learn the basics of growing a fantastic brand for your business.  Understand your […]

Reaching prospects is one of the biggest challenges faced by small business owners. Even if you offer a high-quality, market-leading product or service, it’s not going to translate into sales unless people know about it. There are ways to reach your small business’s audience, however, including digital marketing. What is Digital Marketing? Digital Marketing strategies […]

You may be trying to get your hotel brand out there but, your efforts are not bearing any fruits. As a resort owner, creating awareness for your hotel can be an uphill task. Additionally, the infinite number of resorts out there poses the challenge of carving out a unique identity for your retreat. An excellent […]

The quality of your creative will determine the success of your content strategy. This is a basic truth that underlies all of your efforts to reach people on the internet. Here are five tactics you can use to maximize the impact of your digital content. 1. Aim for Quantity, Not Just Quality (I know this sounds […]

Have you ever visited a website that transported you to a new world? That’s the experience one has when perusing the newly redesigned Serenity at CoconutBay website. As soon as you arrive at the homepage, you’re instantly transported to a tranquil, Caribbean vacation. It’s as if you’re physically there, experiencing what it would be like to […]

Many businesses look to the Internet for free or low cost marketing options. Social media, blogs and email marketing are all proven digital marketing strategies that are accessible to businesses of all sizes. However, it’s a mistake to only rely on free and low cost marketing strategies. You want to invest your money into your […]