Social media is an important tool, but in our experience, many SMBs (Small and Midsized Businesses) don’t fully understand how to harness this channel. When businesses realize the amount of work and time necessary to make these platforms yield results, they often lose enthusiasm. Social media efforts go silent, and all of that time is […]
While an email (E-Blast) newsletter can look superb in the inbox, when squeezed onto a small screen, it can become unusable with small fonts, narrow columns and broken layouts. Users are able to zoom in but are then constantly and infuriatingly required to scroll horizontally. Links appear small and congested, with no regard for large […]
When done well, direct mail solutions provide an excellent level of access to clients in your designated area. This is great for local businesses and service providers aspiring to find new clients and spread awareness in their respective communities. But in order to get the most out of a local direct mail campaign, you can’t […]
Future of Local Search Local search is the future of SEO, especially for brick and mortar companies and small businesses. While local search is a different ballgame than traditional SEO, the basic principles are still the same. You want to provide useful information to your customers, make it easy for them to navigate to your […]
Online success and dominant organic visibility don’t occur overnight. With limited online real estate available, Google and other search engines reward the sites they believe will provide the most value to online searchers. Improving a site’s online visibility the right way — which is to say, by not cheating — takes a significant investment of […]
You want your television and radio advertising campaigns to help increase your client base, boost sales, and strengthen loyalty. However, what metrics are you using to determine when you’re meeting these goals? Along with gross rating points (GRP), reach and frequency are some of the most essential numbers to figure out advertising effectiveness. Understanding these […]
DOES THE WEBSITE HAVE A CLEAR PURPOSE Studies have shown that 500 milliseconds (i.e. half a second) is the amount of time needed by a site visitor to be engaged when landing on your page for the first time. That is why it is one should ask, “Does this site pass the blink test?” The […]
Your brand is one of the most defining aspects of your company. A strong brand establishes your business identity, highlights your values, and distinguishes you from the competition. Although your brand includes your logo, it goes far beyond this single image and encompasses your packaging, product design, marketing collateral, and voice. A good brand forms […]
Technology has brought out different qualities in people. For the advertising industry, it has provided the potential for great, revolutionary creativity. However, technology will not live up to its potential until it is thought of less like televisions and more like paintbrushes. Designers see computer screens not simply as information machines, but also as a […]
Your company has just started its first paid search or SEO campaign, and you can’t wait to see results. You may feel the impulse to start Googling brand terms and other keywords to ensure your ads are serving and the copy looks correct. Or maybe you’ll scroll down past the ads to see how your […]
