Development Not unlike other agencies, we prioritize client projects — website redesigns, promotional videos, banner ads, etc. — over internal ones. There are deadlines, copy changes, last-minute requests, and many other tasks that pop up. As a result, our website was put on the back burner, and was overdue for a redesign. A site should be […]
THE BALANCING ACT. CREATIVITY IN A CORPORATE WORLD. Need toothpaste? Milk? How about new towels or a picture frame for your grandma’s birthday gift? Maybe even a cute outfit for your weekend plans? We all know there’s one place where we can go and cross off all those items on our shopping list: Target. It’s […]
Direct mail has become an overlooked advertising channel in the HVAC industry. When direct mail is done well and at scale, it is still one of the most cost-effective and targeted marketing solutions in the game. But for an HVAC direct mail campaign to be successful, it needs to follow a certain set of rules […]
As your business grows, you might start to feel spread out thin. As businesses develop, managers and CEOs become concentrated on guiding the company instead of tracking its daily activities. One segment of your business that will require continued monitoring is the performance of your customer service representatives (CSRs) and your after-hours answering service. These […]
The holiday season is upon us and it’s time to make sure your email campaign has all the right elements to be successful. FIVE WAYS TO IMPROVE YOUR HOLIDAY OPEN RATES, CLICK THROUGH RATES & REVENUE: SUBJECT LINE It’s what leads to an opened email or a deleted one, so make sure it stands out. […]
How do you move beyond ‘the right message to the right person at the right time? Assemble the right teams For pilot projects, initiatives often start with just one line of business (e.g., email, customer service, social or mobile), then spread more broadly through the organization. Education, knowledge-sharing, agility and empowerment are essential to spark […]
How do you show the value of long-term SEO recommendations in the short term? Take HTTPS as an example. As search marketers, we know there is long-term value in transitioning to a secured site. The web is moving in a more secure direction, users want trust, and heck, Google has stated it’ll give preference to […]
Social media is an important tool, but in our experience, many SMBs (Small and Midsized Businesses) don’t fully understand how to harness this channel. When businesses realize the amount of work and time necessary to make these platforms yield results, they often lose enthusiasm. Social media efforts go silent, and all of that time is […]
While an email (E-Blast) newsletter can look superb in the inbox, when squeezed onto a small screen, it can become unusable with small fonts, narrow columns and broken layouts. Users are able to zoom in but are then constantly and infuriatingly required to scroll horizontally. Links appear small and congested, with no regard for large […]
When done well, direct mail solutions provide an excellent level of access to clients in your designated area. This is great for local businesses and service providers aspiring to find new clients and spread awareness in their respective communities. But in order to get the most out of a local direct mail campaign, you can’t […]
