No matter what size business you run, you no doubt have heard that you should be using social media marketing to grow your sales and revenues. As marketing guru, Gary Vaynerchuk likes to say, “Social media = Business. Period.” This is turning out to be true as some of the largest corporations on the planet […]
Hiring a digital marketing agency can be a smart business decision, but only if you choose the right one. It’s important to research your options thoroughly and think about your specific needs before you make your decision. After all, most agencies aren’t cheap – but if you make a good choice, your investment will repay […]
Website traffic is incredibly important to any company. Since almost all consumers conduct some amount of online research when looking for businesses, an increase in website traffic should almost always correspond with an influx of new customers. Faced with the need to acquire as much website traffic as possible, it’s likely that you’ve focused much […]
The emergence of free content management systems such as WordPress has greatly benefited website owners around the world. There’s no longer any need to pay for web development services because absolutely anyone can download WordPress, install a free theme and have a working website. There’s a very large problem with using a free content management […]
The hotel marketing landscape is geared for growth in 2017, with an increase in mobile marketing opportunities. There are also multiple new advertising channels available thanks to emerging technology and social media. So what are some of the hottest hotel marketing trends to look out for in 2017? 1. Mobile is King The IMRG Capgemini […]
Whether you fix computers or deliver Thai food, social media is one of the best tools of 2017 to boost your business. However, just what does it take to specifically improve conversions? Your business depends on not only driving traffic to your website but also on turning those visitors into customers. This article introduces 3 […]
Google AdWords is one of the most popular digital advertising platforms on the planet. It shouldn’t come as a surprise considering there are over 1.2 trillion Google searches per year (3.5 billion per day), and over $50 billion in annual revenue from Google ads. Running a successful AdWords campaign can be a challenge for sure. It’s […]
Google announced yesterday that it will fight the spread of “fake news” and conspiracy theories via new user-generated reporting methods. Per Google’s blog, the search giant has “…adjusted our signals to help surface more authoritative pages and demote low-quality content, so that issues similar to the Holocaust denial results that we saw back in December […]
In a digital world, offline sales is still crucial for business development. As a business, you can’t rely on web leads exclusively. You need to go out into the community, network, and build relationships. But there are so many opportunities and avenues to explore. So where to start? Join a Networking Group There are several […]
What could be better than a premium, all-inclusive vacation in St. Lucia? Sandy beaches, cocktails with little umbrellas, cool and refreshing pools, and gourmet food. It all sounds amazing, but how do you communicate it online? People can’t feel, touch, or taste anything at resort without being there. That was the challenge we had when […]
