Online success and dominant organic visibility don’t occur overnight. With limited online real estate available, Google and other search engines reward the sites they believe will provide the most value to online searchers. Improving a site’s online visibility the right way — which is to say, by not cheating — takes a significant investment of […]
You want your television and radio advertising campaigns to help increase your client base, boost sales, and strengthen loyalty. However, what metrics are you using to determine when you’re meeting these goals? Along with gross rating points (GRP), reach and frequency are some of the most essential numbers to figure out advertising effectiveness. Understanding these […]
DOES THE WEBSITE HAVE A CLEAR PURPOSE Studies have shown that 500 milliseconds (i.e. half a second) is the amount of time needed by a site visitor to be engaged when landing on your page for the first time. That is why it is one should ask, “Does this site pass the blink test?” The […]
Your brand is one of the most defining aspects of your company. A strong brand establishes your business identity, highlights your values, and distinguishes you from the competition. Although your brand includes your logo, it goes far beyond this single image and encompasses your packaging, product design, marketing collateral, and voice. A good brand forms […]
Technology has brought out different qualities in people. For the advertising industry, it has provided the potential for great, revolutionary creativity. However, technology will not live up to its potential until it is thought of less like televisions and more like paintbrushes. Designers see computer screens not simply as information machines, but also as a […]
Your company has just started its first paid search or SEO campaign, and you can’t wait to see results. You may feel the impulse to start Googling brand terms and other keywords to ensure your ads are serving and the copy looks correct. Or maybe you’ll scroll down past the ads to see how your […]
It’s amazing how many times we are asked to bend the rules of a brand guideline. It often makes me think, do people really understand how important these rules are? For example, most brand guidelines cost companies large amounts of money in research, creative, and production. It’s not like you can just throw your logo […]
No matter the industry you work in, the Irish and non-Irishmen alike will be celebrating St. Patrick’s Day on March 17th. This year, the holiday falls on a Thursday. So unless you plan on calling in sick, chances are that you will be celebrating with your co-workers. But don’t take off your green shirts just […]
Bring everyday objects to life aug·men·ted re·al·i·ty An enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device (as a smartphone camera); also : the technology used to create augmented reality. Connect digital content with the real world using an augmented […]
Introduction to style sheets Style sheets represent a major breakthrough for Web page designers, expanding their ability to improve the appearance of their pages. In the scientific environments in which the Web was conceived, people are more concerned with the content of their documents than the presentation. As people from wider walks of life discovered […]
