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Advertising

What is Advertising, really? Advertising is a form of communication for marketing and used to encourage or persuade your audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.  Advertising messages are usually [...]

Have a Dreamy Weekend

Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly.

Tips that can lower the likelihood of having your WordPress site Hacked

WordPress is one of the easiest content management systems to set up and use. That’s why people like it. It’s easy to add functionality without having to know how to code php because there is such a large developer community that makes tons of free plugins. WordPress is the largest self-hosted blogging platform in the […]

How to Increase Direct Mail Response Rates

Better Results, Better ROI Getting the best possible direct mail piece is crucial to ensure that your direct mail ends up in the hands of the consumer, rather than in the trash.  This is where Variable Data Printing come in. Variable Data Printing How do you increase response rates on those direct mail pieces without spending […]

What is Marketing? How is it different from Branding?

What exactly is marketing and why is it important to your business? Marketing is everything you do to place your product/service in the hands of potential customers and clients. It includes diverse disciplines like sales, public relations, pricing, packaging, and distribution. You might think of marketing this way. If business is all about people and […]

Have a Nice Weekend – Every Day

We spend five days looking forward to just two. The fact is that most people do what they enjoy most on those two days. Imagine living a life where everyday are your Saturdays and Sundays. Make everyday your weekend. Make everyday count. Don’t let your life pass before your eyes five days at a time.

TYPOGRAPHY War of Helvetica vs. Arial

ARIAL VERSUS HELVETICA Every typeface, like every one of us, has its distinguishing features. You might be forgiven for thinking that some fonts are clones, or identical twins. However, closer inspection reveals subtle differences and nuances that simply escape casual perusal. Something that can really help heighten our sensitivity to those differences is getting out […]

Understanding Google Search Engine Optimization (SEO) for begginers

Found several great articles on getting started with SEO and some of the basic ideas/techniques behind search engine optimization. Create unique, accurate page titles A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document. Ideally, you […]

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